Google Plus Advice from SuperZoo
SuperZoo has joined the Google Plus world! Have you?
As you may have heard, Google Plus is now available for businesses. While adding another site to your social media list may sound daunting, businesses who want to continue competing in the internet marketing world should not think twice about setting up an account.
Having a Google Plus page has many advantages. People go to Google to search for things billions of times a day, and if implemented properly, a Google Plus page can increase your exposure as well as your website’s search engine ranking.
Like Facebook, Twitter, LinkedIn, and other social media sites, Google Plus offers you the benefit of interacting with your customer on a different level. It allows you to engage with your customers and get to know their preferences. It also allows your customers to give a personal endorsement to their friends and followers. Google Plus’s “+1” button is taking this endorsement to a new level. Consider this…Google Plus is not just a social media site but is also tied to a search engine and an email system (Gmail). Google Plus melds all of these together so your business gets exposure, not only through your followers, but also through your email contacts AND anyone who sees your website come up in a Google search. If your website is properly encoded for SEO purposes and someone does a Google search using your keywords, your website could pop up and that person could see your Google Plus page and “+1” it, endorsing it to all of their followers and friends as well as Google itself! Google states, “+1 helps people discover relevant content—a website, a Google search result, or an ad—from the people they already know and trust.”
Google also states, “+1′s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking.”
This means that having a Google Plus page will also help increase your ranking on search engines. SEO is changing and is including more and more of the social media postings in the algorithms. The more keyword rich (yet still relevant and conversational) your Google Plus page and posts are, the quicker you will be picked up by the search engines.
Yes, creating a Google Plus page will take some time and patience, but if implemented properly, it can really help your business grow. And once you get started, be sure to follow SuperZoo’s Google Plus page and “+1” us!
Industry News Published in the World Pet Association’s Pet Industry Briefs
Are you signed up to recieve the World Pet Association‘s Pet Industry Briefs? This weekly e-newletter from the producers of SuperZoo is a great place to find business articles, marketing insight, and pet industry news.
This week’s edition of Pet Inustry Briefs features an article published by Pet Product News. Check it out below, and be sure to sign up to recieve your weekly information source!
New Humane Organization Launches with ‘Give Local’ Campaign
A new nonprofit called the Humane Society for Shelter Pets ran a full-page ad in USA Today, Los Angeles Times and Chicago Tribune today urging readers to donate to local animal shelters instead of the Humane Society of the United States.
Along with its goal to encourage Americans to donate to local animal shelters, the HSSP also hosts a database of local shelters on its website and plans to create a network of veterinarians and sheltering professionals and provide them with tools to promote the HSSP’s “give local” message to their clients. The organization is funded by individuals, corporations and foundations that are supporters of the pet industry, according to HSSP co-director Jeff Douglas.
The advertisement taken out by the HSSP today includes a quote from Wayne Pacelle, president and CEO of the Humane Society of the United States, which says “We never said we funded animal shelters.” The advertisement also says, “Please help shelter pets by donating locally, not to HSUS.”
Pacelle wrote a blog post today on the HSUS website deriding the HSSP and claiming the organization is the brainchild of public relations executive Richard Berman.
Douglas said the organization hired Berman’s firm, D.C.-based Berman and Co., but denied that Berman is the “man behind the curtain,” as Pacelle said in his blog post. Douglas could not say who came up with the idea for the HSSP.
