Groom to Impress—Learn All the Latest Techniques

Specialized classes and hands-on workshops for groomers equip you with the advanced expertise and training you need to satisfy your clients every time—whether they’re looking for a simple trim or the sassiest new trend. Led by industry experts, these targeted sessions are a wise investment in your business, teaching you useful new grooming techniques and business strategies to inspire your creativity and expand your services.

Single Seminar $79
Special Seminars $175
1 Day Pass $199
2 Day Pass $299
3 Day Pass $399

Monday

12:30pm – 6:30pm
Ready-Set-Go, Prep-Bathe-Dry!
This session is not included in the Day Pass and must be purchased separately.
Presented by: Teri DiMarino, DiMarino and Associates
Islander Ballroom H
A good bathing and drying job is easily 50% of a great groom and 100% of many! The bathing room has been the starting point for every successful stylist and the active salon needs to pay more attention to this important position. With an emphasis on safety and efficiency, Teri guides this fun and informative all-day seminar through an average day in a busy salon. Safe handling practices and a keen focus on time-saving tips and techniques will help save time and improve the finished work. This seminar is a real eye-opener for the “groomer technician” as well as a lesson in efficiency for the seasoned salon owner. From check in to check out, integrating a salons’ bathing staff into the check-in and prep process gives them responsibilities that will make a busy salon hum like a well-oiled machine. This session will include the efficient use of tools and safety restraints and tasks such as nail trimming, ear cleaning and brushing. Safety and comfort of the pet, dematting techniques and tools and their proper use will be presented. Teri will take a “groomers-eye” look at shampoos, conditioners and sprays and why they work. Quick, efficient bathing and proper application of the products you use can make all the difference in the “feel” of that coat at the end of the groom. Teri will discuss the proper use of the equipment as well as different drying techniques. You will learn to dry coats quicker to help you get a better scissor finish.

1:00pm – 5:30pm
CPR – PetTech First Aid and Care for Your Pets
This session is not included in the Day Pass and must be purchased separately.
Presented by: Mary Oquendo, Pawsitive Educational Training, and Beth Christiano, Pretty Paws LLC
Islander Ballroom I
Pet First Aid is the immediate care given to a pet that is injured or ill. Knowing the skills and techniques of pet first aid can mean the difference between life and death. The topics covered are as follows: Bleeding, Shock, Restraining, Muzzling, Primary Pet Assessment, CPR, Rescue Breathing, Fractures, Limb Injuries, Insect Bites and Stings, Seizures, Heat and Cold Injuries, Pet Vitals, Poisoning, Choking Management, Snout to Tail Assessment and First Aid Kits. A mannequin will be provided for each enrollee for this hands-on 4.5 hour certificated course.

1:00pm – 2:00pm
Demo: Terrier Troubles
Presented by: Barbara Prueckel, Doggie Style, Inc.
Islander Ballroom F
It is always a difficult decision when you are faced with a wire haired terrier in your salon, you ask yourself “do I strip” or “can I strip this dog properly?” In this seminar Barbara will show you proper stripping techniques and tools. She will also cover how to achieve a beautiful breed profile in half the time using ‘cheat stripping’ ideas which will make both your clients and your income extremely happy. With the tools available to us now, terriers are no longer a daunting task.

The Canine Grooming Blueprint
Presented by: Melissa Verplank, Learn2GroomDogs.com
Islander Ballroom G
Long time grooming educator Melissa Verplank will present the art of reading the blueprint of any dog. You will learn AKC written breed standards, canine anatomy, terminology and structure and how it correlates to the grooming table. In this presentation you will learn how to groom any dog with style and flair. Solid grooming is about being able to read the guidelines and follow those blueprints in the grooming process. You will learn the importance of bones, muscles, skin and fur and how you can use them to your advantage. Groomers and stylists need to know how to interpret breed standards combined with a firm understanding of canine anatomy. Excellent grooming is an art based on a solid foundation, a canine blueprint including anatomy, conformation and structure. We know there are no perfect dogs, yet you can reshape the landscape of any dog by following the guidelines set forth in its blueprint.

2:30pm – 3:30pm
Demo: The American Cocker Spaniel
Presented by: Jonathan David, Lap of Luxury Dog Spa
Islander Ballroom F
Jonathan said this is his favorite breed and wants to share with you what he has learned over the years. Attend this session to find out useful tips on correctly styling the cocker spaniel. Do you want to know where to blend the shoulder? How far to clip down the ear? How to blend the jacket? Jonathan will also walk you through caring and preparing the cocker coat.

Reducing Injuries and Lowering Pet Stress at Daycare
Presented by: Robin Bennett, CPDT-KA, RB Consulting
Islander Ballroom G
Don’t have a dog trainer on staff? No problem, your staff can learn how to train the dogs! In this session you will learn to teach and use three simple obedience cues to gain better control and management in your off-leash playgroup. Reducing injuries and lowering pet stress doesn’t require extensive work. With these simple cues, your staff can better manage the dogs without force or intimidation. In this session you’ll learn from a certified dog trainer how to get any staff member to teach these cues to the dogs. Create better playgroups today!

4:00pm – 5:00pm
Demo: Wire Fox Terrier
Presented by: Jennifer Lee, International Grooming Academy
Islander Ballroom F
If you have ever wanted to know about the terrier coat, don’t miss this unique session by a top GroomTeam member. Jennifer has raised terriers, winning many Best in Show & World Titles. She will share her passion for the techniques of working a terrier coat and the correct use of the tools for the various types of terrier coats.

Basic Skin & Coat Care
Presented by: Judy Hudson, Grooming Tails Mobile
Islander Ballroom G
In this session you will learn about canine skin and different coat types which will improve your bathing and grooming skills. Judy will discuss the science of skin and how this information will help you make better decisions when using and choosing techniques and products.

5:30pm – 6:30pm
Demo: Marvelous Mutts
Presented by: Colin Taylor, Colin Taylor Academy
Islander Ballroom F
Yes we love our pure-breeds and we love to better understand their conformation, but the mutt or mixed breed is 50% of our work and our income. Purebred or mixed, one thing they both have in common is they need to be balanced with symmetry. While purebreds need breed recognition when styling, the mixed breed should have a suitable style to fit its shape and lifestyle. This seminar will walk you through different techniques step by step and show you how to create style and flair for our marvelous mutts.

Certification: What is it?
Presented by: Linda Easton, ICMG and Dr. Jim Warner, International Professional Groomers Assoc.
Islander Ballroom G
What do Groomers in Brazil, Mexico, Puerto Rico, Guatemala, England, and Australia know that you don’t? Why are groomers around the world certifying to improve their grooming skills, increase their confidence, and build their business profits and client respect, as they demonstrate their safe grooming and handling skills? Find out what all the excitement is about and how you can cash in on this growing trend of the International grooming community!

Tuesday

10:00am – 11:00am
Demo: Asian Fusion
Presented by: Jennifer Lee, International Grooming Academy
Islander Ballroom F
Asian fusion grooming is a new trend in pet grooming worldwide. In this seminar, Jennifer will provide the history of this trend and reveal new tips for those who want to try it themselves at their salon. Jennifer will also discuss balance and symmetry as well as how to emphasize this unique trim with accessories.

Aromatherapy for Pet Groomers
Presented by: Barbara Bird, Transformation Pet Center
Islander Ballroom G
Learn the basics of aromatherapy and its’ applications in the grooming salon. Take an aromatic journey with Barbara Bird, creator of The Scented Groomer line of aromatherapy for pets and people, and explore the many uses of essential oils. Learn how aromatherapy works and the limitations and safety considerations. The concerns about the use of essential oils with cats will be addressed, as well as issues related to allergic reactions, the hazards of oxidation and shelf life of aromatherapy products. Come get uplifted and enlightened!

Back, Neck, Arm, and Hand Problems Solved
Presented by: Dr. Jim Warner, International Professional Groomers Assoc.
Islander Ballroom H
Grooming can be tough on a groomer. In this session Dr. Jim provides advice on how to care for your back and arms while still getting the job done. Better ergonomics, stretches and low back lifting techniques, plus selecting the right tools and equipment can make grooming easier on your body, resulting in a longer career. If you have back, hand, wrist or arm problems, this is the class where you will learn to take better care of yourself from a chiropractor with 35 years’ experience helping people work better.

Know Your Numbers and Make More Money
Presented by: Susan Briggs, Crystal Canine
Islander Ballroom I
If you are in the pet boarding, daycare, grooming, mobile grooming or training business this session will help you understand your financial numbers. You don’t have to be a financial expert or spend hours every week looking at your numbers to make more money in your business. Just select and use the right tools regularly to find more money in your pocket every month. You will learn the starting points to get to your financial freedom.

1:30pm – 2:30pm
Demo: Beautiful Bichons
Presented by: Barbara Prueckel, Doggie Style Inc.
Islander Ballroom F
In this fun and playful seminar, Barbara will take you through the breed standard of this fantastic breed, and show how easy it is to make clients’ pets look like little Bichon superstars. There will be a demo as well as a spectacular slide show. From tricks like making those floppy heads stand up to perfecting the little round bum cheeks, Barbara will give you all her tips on the breed she specializes in worldwide. Don’t miss out on this one!

Commission, Hourly, or Salary: Knowing the Difference
Presented by: Teri DiMarino, DiMarino and Associates
Islander Ballroom G
The laws across the land are changing and, in an ongoing effort to professionalize our industry, employers and employees all need to take a better look at their tax and payroll arrangements. While one method may sound good, an alternative method may offer more safety and protection for employees and employers alike. Teri will address the most common questions about the differences between paying commission, hourly or salary and shed some light on this controversial area.

Advanced Skin Care: Part 1
Presented by: Dr. Micah Kohles, Oxbow Animal Health
Islander Ballroom H
We all have the chance to improve the lives of the animals we care for and recognizing common skin issues is a great way to do so. In this session Dr. Kohles will cover how to recognize common bacteria, fungus and viruses and how to best care for them without crossing the line into veterinarian territory. He will also show how creepy crawlers (ectoparasites) have an effect on groomers and their four legged clients. In this session Dr. Kohles present these common issues and complete the discussion with common treatments and therapies.

Three Things Your Playgroups Need to Compete In Today’s Market
Presented by: Robin Bennett, CPDT-KA, RB Consulting, and Susan Briggs, Crystal Canine
Islander Ballroom I
Do you want your company to be on the cutting edge of the industry? With everyone providing day long daycare, what unique, profitable models of daycare can you offer that also provides a better experience for the dog? As the dog daycare marketplace grows, how can your services stand apart from the competition? In this seminar Robin and Susan outline ideas for off-leash play sessions that dogs love, engage staff and make more money for your business. Learn the tips on marketing your niche offerings that will ensure clients recognize your services as the best choice for their dogs.

3:00pm – 4:00pm
Demo: The Standard Poodle
Presented by: Umberto Lehmann, European Groomers Association
Islander Ballroom F
“Modern” clip and “German” clip while not very popular trims at dog shows, are preferred by poodle owners. In these trims all of the body’s hair is shortened except at the legs and head which are left longer. As the dog’s appearance must be as natural as possible, all the work has to be done by scissoring. Umberto will demonstrate how to emphasize the neck and find the right proportions of the back to make the body look shorter and balanced.

Are You an Employee or an Independent Contractor
Presented by Teri DiMarino, DiMarino and Associates
Islander Ballroom G
As with many businesses, those in the pet grooming industry must make the determination how they compensate their groomers. In an effort to avoid taxation, business owners and groomers may resort to some creative employment policies which can lead to misclassified employees. Knowledge and understanding of employee classification will help your business avoid these concerns. In this session Teri will spell out the pros and cons of utilizing both employees and independent contractors. This class is sure to be an eye opener for all business owners.

Advanced Skin Care: Part 2
Presented by: Dr. Micah Kohles, Oxbow Animal Health
Islander Ballroom H
In part 2 Dr. Kohles will discuss some of the more common diseases seen in our client’s pets and their impact on skin and coat health. He will share his thoughts on the importance of having a good relationship with a veterinarian and how a positive relationship is a win-win situation. In this session he will cover how to prevent cross contamination of contagious skin ailments as well as give an overview of commonly used medications and topical therapies used to treat skin disease.

He Loves Me, He Loves Me Not: Assessing Sociability in Dogs
Presented by: Robin Bennett, CPDT-KA, RB Consulting
Islander Ballroom I
A strong social drive is the best barrier against aggression, but how can you tell if a dog really likes you? In this session, which utilizes both photos and video clips, you will learn to how to distinguish between arousal, investigatory behavior and true sociability. This will help you tailor your interactions to best suit each dog’s needs, a must for interacting with dogs in boarding or daycare!

Wednesday

8:00am – 9:00am
Demo: Proper Setter Profile
Presented by: Kendra Otto, The UpScale Tail
Islander Ballroom F
In this informative demo, you will learn the proper setter profile including how to clipper the proper length and pattern according to the breed standard. Learn how to trim the furnishings, blending and carding techniques and secrets to keeping the breed looking natural. In this demo you will learn the proper profiles of the Irish Setter, Gordon Setter and the English Setter for those clients who request these grooms.

Time Saving Tricks
Presented by: Judy Hudson, Grooming Tails Mobile
Islander Ballroom G
The queen of time saving tips and tricks will show you how to speed up your grooming process. As a mobile groomer you should strive to groom small dogs in less than an hour including speaking with your client, bathing, drying and finishing. Judy will share her 30 years of experience which allows her to be booked a year in advance, sometimes grooming up to 18 dogs a day! Utilizing her time saving tricks Judy now only works 3 days a week while grooming the same amount of dogs she used to do in a week.

Scissoring Beginner: Fitting You For Your Shears
Presented by: Pam Lauritzen, International Society of Canine Cosmetologists
Islander Ballroom H
In this timeless presentation and hands-on demonstration, Pam will show you how to choose shears that will help you scissor faster, smoother and without neuromuscular stress. Included is: the mechanics of scissoring, developing the perfect grip, and finding the ideal shear for you. Pam will share a time-proven and ergonomic method of choosing and using shears that will improve your scissor technique while assuring neuromuscular health. Make certain to attend this program before purchasing another shear.

How to Start a Pet Sitting Business
Presented by: Rob Nager, Decadent Dog
Islander Ballroom I
This session will introduce the fundamental elements to building a successful, thriving professional pet sitting business. Presented by Rob Nager, an internationally awarded dog walker and pet sitter, you will leave this session with a fresh view of this exploding business segment and whether or not it is a good fit for you. There are many crucial factors involved in building a strong new business in this category and, sadly, many well-intentioned new pet sitters quickly realize these things when it’s too late. Pet sitting is a wonderful growth opportunity for the right person. You’ll learn the differences between walking and sitting businesses and why pet sitting can either be the most rewarding or frustrating possible career choice. You’ll hear real stories of heartbreak, sadness and you’ll also laugh along the way as Nager tells real stories from the front lines!

9:30am – 10:30am
Demo: Creative Design
Presented by: Betty Huang, Aishin Pet Grooming Salon
Islander Ballroom F
Join Betty, a world recognized creative groomer from Taiwan, for this fun and informative seminar. She will show you how to get show stopping results with simple designs and techniques. Preparation is important in any creative design and you will learn how to organize yourself to prepare completely before taking on this rewarding project. Learn different application procedures necessary for coloring your pet model. Understand how to use the correct tools to avoid making the most common mistakes. Learn how to create structure, proportion and simple time efficient carvings and designs that you can implement into your daily salon work to boost your profit margins. This seminar will take the mystery out of creative grooming and have you preparing, organizing and applying your own successful designs for your clients and competition.

Finding Your Grooming Niche
Presented by: Linda Easton, ICMG, International Professional Groomers
Islander Ballroom G
Eliminate stress, have more fun, and take home more profits! Hang on to your seats while Linda and Dr. Jim help you create the job of your dreams by knowing which clients you want and how to keep them happy! They share the specific skills to find your “ideal clients” and create a marketing plan, environment and message that attract the right clients so you can do your best work. Have more fun and make more money.

Beyond Suds and Scent: Understanding Pet Shampoo
Presented by: Barbara Bird, Transformation Pet Center
Islander Ballroom H
Shampoos are the very foundation of our pet grooming service, yet we know very little about them and how they work. This seminar fills in the knowledge gap with science-based facts and information. You will learn the basics about surfactants and how they work in shampoos and the types of additives that are used in pet products. You will gain an understanding of ingredients that will enhance your professional image and ability to discuss grooming products with your clients. Known as “The Explainer”, Barbara Bird has the ability to share her technical knowledge of product chemistry in an understandable and very entertaining manner.

The Perfect Partnership: Dog Daycare and Training Services
Presented by: Robin Bennett, CPDT-KA, RB Consulting, and Susan Briggs, Crystal Canine
Islander Ballroom I
Dog Daycare and Training Services may seem like strange bedfellows, but many pet centers capitalize on the benefits of offering both services. Find out how you can increase revenue, improve dog behavior, and improve the management of your playgroups with a daycare and training partnership. Use your expertise to create happy, loyal clients in a true win/win relationship in your pet care facility.

1:30pm – 2:30pm
Demo: Scissor Over Comb Technique – The Jonathan David Way!
Presented by: Jonathan David, Lap of Luxury Dog Spa
Islander Ballroom F
Jonathan believes thinning shears are one of his most useful cutting tools. He executes entire haircuts on a variety of coat types using thinning shears alone. In this live dog demonstration-style seminar he’ll share his use of the “scissor over comb” techniques that he has learned and developed into his own personal style. The “soft looking” lines of thinners vs. the blunt cut of a scissor results in smooth layering and a natural looking finish incomparable to any other. And with the use of thinning shears you can achieve any length trim without being limited to snap-on combs.

51 Ways to Use Snap-Ons
Presented by: Christine Speerin, The Grooming School
Islander Ballroom G
There are over 50 ways to use snap-ons, cheat blades, and comb attachments. No matter what you call these tools they are an asset to the groomers tool box. Christine will show you how to increase your speed and consistency in your grooming work by using these extra blade attachments. She will share with you how the top groomers around the world get the most out of them in ways you wouldn’t think possible. Time is money!

How To: Speed Scissoring
Presented by: Pam Lauritzen, International Society of Canine Cosmetologists
Islander Ballroom H
If you would like to learn how to scissor faster while improving the quality of your work, then don’t miss a minute of this fantastic seminar. Included is: pivot point scissoring: a revolutionary scissor technique that reduces the time required to set in proper angulation; outlining: a time proven method of defining the shape of the pattern to be placed on the dog; guide blade cutting and blending: a proven scissor technique that will reduce scissor time while improving the smoothness of the trim; and body position in relationship to the task. A pioneer in the mechanics and art of pet styling, Pam will share her award winning and time proven scissoring techniques and methods with you.

How to Start a Dog Walking Business
Presented by: Rob Nager, Decadent Dog
Islander Ballroom I
This session will introduce the fundamental elements to building a successful, thriving professional dog walking business. Presented by Rob Nager, an internationally awarded dog walker and pet sitter, you will leave this session with a fresh view of this exploding business segment and whether or not it is a good fit for you. There are many crucial factors involved in building a strong new business in this category and, sadly, many well-intentioned new dog walkers quickly realize these things when it’s too late. Dog walking is a wonderful growth opportunity for the right person. You’ll learn the differences between walking and sitting businesses and why dog walking can either be the most rewarding or frustrating possible career choice. You’ll hear real stories of heartbreak, sadness and you’ll also laugh along the way as Nager tells real stories from the front lines!

3:00pm – 4:00pm
Demo: Solutions to Cat Grooming Challenges
Presented by: Danelle German, National Cat Groomers Institute of America
Islander Ballroom F
Don’t miss this demonstration which will provide real solutions to real problems faced by groomers that handle cats. Not every cat is the same, nor is every situation the same. Fundamental principles covered in this seminar will provide the knowledge you need to make good decisions for any cat grooming scenario.

Perception is Reality – The Three Pillars of Branding Yourself
Presented by: Melissa Verplank, Learn2GroomDogs.com, and Joe Zuccarello, Cosmos Corporation
Islander Ballroom G
This down-to-earth presentation lays out the three pillars every pet grooming business and their team must master: branding your shop, branding your team and branding your marketing message. The bottom line: perception is reality. In this session Melissa Verplank and Joe Zuccarello will present how creating positive relationships with clients and their pets will grow your business. Creating a successful pet grooming business with a strong clientele is not a destination, it is a journey. The right message will create a healthy repeat clientele. The wrong message will leave gaping holes in your appointment book. Together Melissa and Joe offer plenty of positive ideas and strategies. Their concepts allow you to create your own branding platform. Their goal is to help you understand and implement the values of positive branding, building long-term success for you, your team and your business.

Shampoo Safety: Issues and Mythology
Presented by: Barbara Bird, Transformation Pet Center
Islander Ballroom H
What kinds of ingredients cause allergic reactions? Are natural products safer than traditional products? Are there toxic substances in our pet shampoos? Are sulfates and silicones bad ingredients? Author of Beyond Suds and Scent – Understanding Pet Shampoos & Conditioners, Barbara Bird will explore these and other prevalent questions about the toxicology of pet shampoo ingredients.

Daycare Business Management
Presented by: Susan Briggs, Crystal Canine
Islander Ballroom I
In this session you will learn how to improve your daycare business by focusing on business management tools such as planning, goal setting and incorporating systems into your business. Join Susan as she shares how taking a two-week bucket-list trip to Antarctica made her a better business owner. Learn how to use these tips to create a business that operates without you and plan your own dream vacation.

4:30pm – 5:30pm
Demo: Solo Cat Handling 101
Presented by Danelle German, National Cat Groomers Institute of America
Islander Ballroom F
Learn how to handle cats safely, efficiently and with finesse. Solo grooming is possible. Danelle will demonstrate the solo grooming skills she learned early in her career. She and her staff continue to solo groom cats to this day. Come and find out what makes this possible.

Contest Grooming 101
Presented by: Colin Taylor, Colin Taylor Academy
Islander Ballroom G
Want to learn how to choose and prepare dogs for the contest ring? Thinking about competing for the first time and want to be prepared? Want to make GroomTeam USA? If you answered yes to any of these questions come to this seminar. Learn the most efficient ways to make it to the top from retired GroomTeam member Collin Taylor. He will give pointers and tips for everyone from the entry level competitor to the seasoned competitor.

Grooming Shop Safety
Presented by: Mary Oquendo, Pawsitive Educational Training
Islander Ballroom H
Join Mary as she takes you through your entire salon, from reception to finishing, with the safety of the pet and the groomer in mind. In this session you will learn to take a new look at your salon and consider everyday items you may not have thought of as a hazard. You will take actionable items from this session to make your salon safer for yourself and the pets you groom.

All About Dog Daycare
Presented by: Robin Bennett, CPDT-KA, RB Consulting
Islander Ballroom I
Whether you are adding daycare as an optional service or starting a new business, this is a virtual operation’s manual for dog daycare providers based on Robin’s successful book, All About Dog Daycare. This session provides a road map to dog daycare success including facility selection, staff-to-dog ratios, playground equipment and other set-up concerns. This seminar will teach you all you need to know before you start letting the dogs out to play.