FREE Marketing Tools to Promote Your Booth
Your success is our success—and here at SuperZoo, we’re committed to making your SuperZoo experience as productive and profitable as possible. Don’t miss out on these free marketing tools you can customize to promote your show presence before, during and after the show. Click on the links for additional information and downloads.
Stand out from the competition with this 2016 checklist:
☐ January: Add these Sponsorship opportunities to the mix to heighten awareness, generate onsite traffic and build your sales.
☐ January: Add a wide-reaching “See us at Booth #0000” signature to your emails.
☐ February: Use SuperZoo logos and your booth number in company ads and promotional literature.
☐ February: Place a Banner Ad on your website promoting the event.
☐ March: Leverage the SuperZoo Facebook, LinkedIn, Instagram, Google+, Pinterest, and Twitter sites by joining and posting product information and updates. Start posting regularly with these sample posts.
☐ March: Advertise in the Show Program. Buyers will use the directory onsite and as a resource until the 2016 event.
☐ April: Send customized postcards to prospective buyers and key industry professionals, inviting them to visit your booth.
☐ May: Send email invitations to prospective customers. Customize with your unique message, including new product launches, giveaways, demonstrations, etc. that will be featured at your booth.
☐ May: Submit press releases to the SuperZoo digital press room highlighting the new products or services you’ll be exhibiting at the show. Email firstname.lastname@example.org for more information.
☐ Onsite: Place information kits in the onsite press rooms for editor review.
☐ Post-show: Send follow-up emails to attendees and product information to editors who attended the show.
Finally, consider taking advantage of SuperZoo’s special Onsite Marketing Opportunities to ensure maximum exposure to serious buyers and key industry professionals. Contact James Keyston at 626.447.2222 to customize the right program for your company’s objectives and budget.