Michael Johnson

Chuck Latham Associates

Michael Johnson, VP of Marketing at Chuck Latham Associates, is a Pet Channel observer and futurist. Mr. Johnson conducts consumer and industry research to help retailers, vendors and marketers better understand shopper attitudes and behaviors in order to grow sales and profits. He has been a featured speaker for organizations such as PIDA, PIJAC, SuperZoo University, Petfood Workshop and APPA. He has authored articles and/or been quoted in magazines such as Pet Business, Pet Age, Pet Product News and Petfood Industry.


Grow Sales by Merchandising through Category Analytics and Shopper Insights

Consumer Trends and How They Affect Your Pet Business