Education at SuperZoo University is OFF THE CHAIN!

Plain and simple: this is the best education program in the pet industry, with twice as many seminar sessions as any other show and cutting-edge programming that guarantees you’ll take home the newest ideas and information.

Geared for management and presented by retailing and animal wellness experts, SuperZoo University focuses on the relevant topics and issues you care about most, from current market conditions to product trends to merchandising strategies for today’s economy.

Choose sessions from five Core Modules: Staff Development & Management; Marketing; Sales; Animal Wellness; and Technology/Internet.

STAFF DEVELOPMENT & MANAGEMENT The foundation of a successful business is the people—your staff. This practical series of lectures lays the groundwork for creating, developing and implementing straightforward staff development activities to refresh your attitude and rejuvenate your staff.

MARKETING If you are working to grow your business to its greatest potential you must understand that marketing is much more than advertising and brochures—it’s a way of thinking. This series of lectures focuses on many components of marketing strategy to enhance your success!

SALES This collection of lectures will challenge your sales force management, culture and selling initiatives from several different perspectives. Gain insight on how to shorten the sales cycle, develop effective opening statements and avoid common mistakes that retailers make without realizing it.

ANIMAL WELLNESS Today’s retailer has so many great products to choose from! This assortment of experts will help you build a foundation of knowledge for your product decision-making and sales advantage by focusing on animal nutrition, pet food ingredients and pet food labels.

TECHNOLOGY/INTERNET A successful ecommerce business requires a combination of marketing and technical skills. As Internet use increases and pet owners become more comfortable with online shopping, the demand for successful pet ecommerce increases. Learn how to promote your Web site in a way that engages users and entices them to come back and shop again.