Make a big splash. Attend SuperZoo University for the knowledge, ideas and inspiration to impress your customers and set your store apart.

No matter what size your business is, SuperZoo’s top-notch educational program—the best in the business—can help you increase traffic, improve sales and enhance your bottom line. With twice as many sessions as any other show, expert retailing and animal wellness instructors, and cutting-edge programming geared for management, SuperZoo University offers the best learning opportunities available to help you profit swimmingly.

Choose sessions from five Core Modules:

  STAFF DEVELOPMENT & MANAGEMENT. Your people are the foundation of your company. This practical lecture series shows you how to create and implement staff development activities to rejuvenate your team and maximize their positive impact on your business.

  MARKETING. More than advertising and brochures, effective marketing is a state of mind. Learn from the experts how to “think marketing” as you explore the many new strategic tools available that can help you grow your business to its greatest potential.

  SALES.  This track challenges you to examine your selling culture and practices from a variety of perspectives, and provides straightforward instruction on how to shorten sales cycles, avoid common mistakes, develop effective opening statements, and more.

  ANIMAL WELLNESS. With so many products available today, it’s absolutely necessary to stay on top of the latest information, so you can both buy and sell more effectively. Use these sessions to build your knowledge about animal nutrition, pet food ingredients, pet food labels and more.

  TECHNOLOGY/INTERNET. As pet owners become more comfortable with online shopping, the demand for successful pet ecommerce increases. This track teaches you how to combines marketing and technical skills to engage users through your website and other social media.