WPA Good Works: How SuperZoo Gives Back
Did you know? By participating in SuperZoo, you’re securing your industry’s future. SuperZoo is a non-profit event produced by the World Pet Association (WPA). WPA reinvests proceeds from SuperZoo right back into the pet retail industry through the WPA Good Works program. Proceeds support:
Join the WPA Good Works initiative with the Show Us Your Good Works photo contest!
Post a photo on Twitter, Facebook or Instagram of your pet business doing Good Works for your community using #WPAGoodWorks by July 20 for a chance to win $1,000 donated to a charity of your choice! Winner will be announced at SuperZoo 2016 during the networking event on Tuesday, August 2.
- Must tag SuperZoo and use #WPAGoodWorks in your post
- Must be posted by Wednesday, July 20
- Entering companies must be businesses in the pet industry
- Must be attending SuperZoo and attend the networking event to win
Winner will be notified via social media prior to SuperZoo to choose their charity and ensure they will attend the networking event.
Purdue University Standards for Breeding Dog Welfare
As part of its commitment to Good Works, WPA is a founding sponsor of the Purdue University Voluntary Standards for Breeding Dog Care and Welfare. Designed to promote and continuously improve canine well-being, this program develops and tests rigorous, science-based, voluntary standards for the care and welfare of breeding dogs and creates a third-party auditing and certification process for dog breeders.
Check out some of WPA’s recent initiatives and activities:
WPA Advocacy on the Road with the WPA Road Crew
WPA’s Road Crew leads efforts to support the pet industry by traveling the nation to meet face-to-face with some of the organizations they serve and to promote the responsible growth, health and sustainability of the pet retail industry as a whole. You never know when they’ll stop in to your shop!
For more information about WPA and its efforts to advance the industry—or to learn how to become a member— visit www.worldpetassociation.org.