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Tradeshow: August 17 - 19, 2021 Education: August 16 - 19, 2021. WPA365 Launch September 22nd.

DCM Update: The Information You Need to Communicate with Your Customers

Retail Sessions Tue, Sep 1 8:00 am - 9:00 am Islander Ballroom

Canine dilated cardiomyopathy (DCM) has been a hot topic in the pet food industry, the veterinary community, the press and among pet owners. Although there may be a potential association, there is no proven direct link (i.e. cause and effect) to grain-free foods (both over the counter or therapeutic) to cause DCM in dogs. In fact, the update provided by the FDA June 27, 2019 stated that they did not identify a direct link of BEG foods to DCM. In the meantime, we need to be able to communicate what data is available to date (or lack thereof) so retailers can have open conversations with both consumers and veterinarians. This way the industry can focus on facts to mitigate and reduce any fears in the marketplace. In this seminar we will dive deep into topics including 1) how and why did grain-free foods get associated with DCM, 2) what data led to the FDA investigation in grain-free foods and DCM 3) what data and conclusions has the FDA drawn from their investigation and 4) how to recommend foods in the shadow of DCM 5) what should retailers and consumers be asking?

Profiles

Ryan Yamka
Co-Founder, Guardian Pet Food Company
Independent Consultant, Luna Science and Nutrition
 

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