Have you ever asked yourself the question, “Why aren’t my employees more motivated?” How many times have you wondered why someone on your team does not take pride and ownership in everything they do? How can someone present such a desirable, positive attitude, during the interview, and then show up on their first day, as if they had been replaced by their evil twin? Have you ever figured out how to coach motivation? Obtaining the answers to these questions, that are inherent in a retail environment, will only enable you to win half the battle. The remainder of the battle is won by implementing such a strong sales and customer centric service culture that an employee is motivated to choose to do, “the right thing,” more often than not.