Finding Bestsellers & Best Friends?

2023 Qualification Requirements

Attendance at SUPERZOO is limited to pet professionals engaged in the buying of pets, pet products or providing pet services to consumers. SUPERZOO is a private trade show open to the trade only, and not open to the public.

On this page you will find a list of our new categories, along with a brief description and qualification requirements. Businesses are qualified on their primary business function. WPA has the final say in business type qualification.

If this is your first SUPERZOO, welcome! We can’t wait to meet you. If this is your first time registering for SUPERZOO you’ll be asked to submit the below items.

We’ve recently cleaned up our attendee information and because of this, you may be required to resubmit your information if your email address is not found, we apologize for the inconvenience but we hope to obtain the most up to date information for our system.

Qualified Business Categories




Pet Services

Manufacturer Reps

Manufacturer Representatives are defined as independent third-party agents or companies who represent two or more manufacturers in a sales capacity. To qualify, Manufacturers Reps must provide the names of exhibitors they rep as well as contact info for verification.

AFFILIATES (Industry Suppliers)

Industry Suppliers which include the list of businesses below and cost $995 for attending.

During registration consider all additional staff during enrollment, otherwise additional staff will require individual registration.

Breeders and Rescues do not qualify to attend.