Finding Bestsellers & Best Friends?

2023 Qualification Requirements

Attendance at SUPERZOO is limited to pet professionals engaged in the buying of pets, pet products or providing pet services to consumers. SUPERZOO is a private trade show open to the trade only, and not open to the public.

On this page you will find a list of our new categories, along with a brief description and qualification requirements. Businesses are qualified on their primary business function. WPA has the final say in business type qualification.

If this is your first SUPERZOO, welcome! We can’t wait to meet you. If this is your first time registering for SUPERZOO you’ll be asked to submit the below items.

Basic contact information for you and your business
An invoice from a recognized pet distributor or manufacturer totaling $1,000 or more and dated within the past year, or a copy of your business license, insurance, business card, website or letter of intent
We require proof of purchase from multiple brands
Letter of intent * (from an attorney or bank on official letterhead stating the intent to start a business – this is acceptable for new businesses only)
- Letter must indicate company name, company function, and registrant’s name. *Letter of intent only valid for business started within the last year, may not be utilized for access to event for multiple years

If you are approved you will receive an email within 5 business days with a link to your personal registration form.

We’ve recently cleaned up our attendee information and because of this, you may be required to resubmit your information if your email address is not found, we apologize for the inconvenience but we hope to obtain the most up to date information for our system.

Qualified Business Categories

Retailer

Retail – Aquarium
Retail – Birding Store
Retail – Full Line Pet with Grooming
Retail – Full Line Pet (with Animals)
Retail – Full Line Pet (without Animals)
Retail – Feed / Farm / Ranch
Retail – Gift / Boutique / Specialty
Retail – Grooming Store with Pet Supplies
Retail – On-Line
Retail – Reptile Store
Retail – Lawn / Garden / Department / Home /Hardware
Mass Market / Value / Dollar / Club / Grocery / Drug

ONLINE RETAILER

Online retailers must sell branded products from a variety of manufacturers. more than one manufacturer’s product line to consumers. If your company owns the brand name on all products sold in your store, you are classified as a Manufacturer

Distributors

Importer/Exporters (Finished Goods)
Wholesale Distributor (Finished Goods)
Wholesale Live pet / Livestock Distributor

Pet Services

Veterinarians/ Veterinarian Practice Managers and Staff
Grooming Schools, Mobile / Independent Groomer
Pet Sitters / Day Care / Boarding / Trainers
- Pet Services must send Basic contact information for you, and your business or place of employment. This can include a website, and/or social media page
- If applicable an invoice from a recognized pet distributor or manufacturer totaling $500.00 or more and dated within the past year, or a copy of your business license, insurance, business card, or and a letter from place of employment
- Letter of intent * (from an attorney or bank on official letterhead stating the intent to start a business – this is acceptable for new businesses only)

Manufacturer Reps

Manufacturer Representatives are defined as independent third-party agents or companies who represent two or more manufacturers in a sales capacity. To qualify, Manufacturers Reps must provide the names of exhibitors they rep as well as contact info for verification.

AFFILIATES (Industry Suppliers)

Industry Suppliers which include the list of businesses below and cost $995 for attending.

Non Exhibiting Manufacturer
Business Consultants
E-Commerce Accelerator
Financial Services
Ingredient Sourcing
Logistics / Transportation
Marketing Agencies
Venture Capitalists
Packaging and Packaging Sources

During registration consider all additional staff during enrollment, otherwise additional staff will require individual registration.