Why Exhibit

No event in North America gives toy and accessories brands more powerful exposure than SuperZoo. From clothing, collars and other wearables to small-animal toys and high-tech play, this premier show is the year’s best opportunity to get your goods in front of serious buyers.

Whether you’re an established or emerging brand, securing a presence at SuperZoo needs to be part of your sales strategy. Be here to meet with new and existing customers to build relationships and ensure your products are sold on shelves everywhere.

SuperZoo Means #Business

Attendee Snapshot




On-Site Press





Purchasing Power


Of attendees prequalified


Over half have annual purchasing power budgets of


purchased products or placed orders while on-site

Top Reasons Why Attendees Choose SuperZoo

SuperZoo Brings The Entire Industry Together


Full Line Pet Retailer




Online Pet Retailer


Pet Speciality Retailer


Pet Focused Retailer


Importer Exporter

Hear What SuperZoo Buyers Think About Seeing You

“Feeling it, touching it, talking to the people, learning about the product. It’s so much better than trying to order it online without getting the real view of it. I want to come back with everything possible!”

Debbie Sanders, Pippa’s Closet

“There’s a ton of new business here that we haven’t seen before. We’ve been able to make some good connections and found a ton of great suppliers.”

Kyle Banks, Rural King

2022 Booth Space Reservations

  • Members: $30 per square foot
  • Nonmembers: $35 per square foot
  • Become a member for only $500!
  • Join WPA
  • Corner rate: $300 per corner
  • Island rate: 25% of total booth rate cost (20’x20’ and larger)

Your booth package includes:

  • Booth Space
  • ID sign
  • 8′ draped back wall, 3′ side drape
  • WPA365 booth (year-round)
  • Show directory listing (if booth is reserved by print deadline)
  • Mobile directory listing

Receive a complimentary* WPA365 booth when you sign up to exhibit at SuperZoo!

Add your name to our growing list of 2022 exhibitors:

  • Blue Buffalo Co.
  • Nestle Purina Petcare Company
  • Hill’s Pet Nutrition
  • Elanco Animal Health
  • Zoo Med Labs
  • Multipet International, Inc.
  • Royal Canin
  • Diamond Pet Foods
  • Fetch!…For Pets!
  • Wellpet

Stand Out in One of SuperZoo’s Dedicated Show Floor Areas

Featuring nearly 300,000 square feet of floor space, SuperZoo is the definitive destination for buyers across the pet community. Seven, easy-to-navigate neighborhoods make it easier for customers to find you.

Aquatics, Reptiles and Small Animals: For the small but mighty—products designed for the care of aquatic animals, birds, reptiles and other small pets.

Natural and Health: The latest in-demand pet supplements and preventative health products to support animals’ well-being.

Feed and Farm: A comprehensive range of supplies for everyone from the commercial rancher to the urban farmer.

Specialty and Lifestyle: The fanciest address in town, featuring stylish accessories for the well-dressed pet.

Groomer’s Marketplace: Scissors, styling products and more to stay a cut above.


New Product Showcase

Shine a spotlight on your most exciting debuts in our popular New Product Showcase (83% of attendees reported this meeting or exceeding their expectations!). Don’t miss your opportunity to be featured among the best new products in 10 categories, as voted by pet industry experts.

Coming Soon.

Emerging Brands

Prepare to launch! Generate buzz as part of this hand-picked group of startups, selected as the hottest innovators and entrepreneurs in the industry.

Contact our Sales team at confirmation@superzoo.org for more information.

Sponsorships for the Win

Be Memorable.
Be a SuperZoo Sponsor.

Get ready for name recognition like never before. SuperZoo sponsorship puts your business in front of thousands of buyers leading up to, during and after the event to boost brand awareness and deliver high-quality leads. Contact our team to build a customized package that fits your budget and goals.


Partner Resources

As you prepare for SuperZoo, remember—we have your back! Our team will be here every step of the way to support you with resources, tools and tips for a successful show, including:

A Partners-in-Promotion Toolkit, featuring templates for social media and email marketing

Service Kits from GES, Mandalay Bay and show management

Webinars to walk you through show preparation and what to expect on-site

Let’s Chat

  • Company Name – A through F
    Alice Albanese
    Account Executive
  • Company Name – G through O
    Elizabeth Spivak
    Senior Director of Sales and Sponsorships
  • Company Name – P through Z
    James Keyston
    Director of Sales and Exhibitor Services
  • New Product Showcase and WPA365
    Eric Moore
    Engagement Manager / Exhibitor Relations

Be Part of SuperZoo 2022

Nearly 10,000 decision-makers with real buying power. Over 1,000-plus companies across the spectrum. SuperZoo is more than a trade show. It’s a who’s who of the pet retail industry—and it builds business like no other.

Your customers will be here. Your competitors will be here. Will you?