Harnessing the Power of Product Attribution in the Pet Humanization Era

Join two of NIQ’s Pet Industry and Wellness experts as they share the latest trends in pet and pet wellness. Explore the evolving landscape of pet need states, ingredients, and product claims. Gain valuable insights that will empower you to better understand consumer preferences and how you can leverage consumer data to power your business. NIQ – we show the world what people want for their pets.


Andrea Binder
Vice President, NielsenIQ

Sherry Frey
Vice President of Total Wellness, NielsenIQ