Pro-Active Planning to Make Your Sales Floor More Profitable
Merchandising your sales floor involves more than placing fixtures in an attractive configuration, it involves careful consideration to which areas of the store sell best, customer flow, which fixtures to use, techniques used to display the merchandise, and more. Join professional store planners Georganne Bender and Rich Kizer as they take you take you through every aspect of store design. You’ll learn: how to build a positive first impression every time, how to determine which type of layout is right for your unique sales floor; how to identify the parts of your sales floor that sell best, which display techniques to utilize to help your product sell itself, where to merchandise clearance items, even pandemic related conundrums like what to do with empty space while waiting for deliveries, and more!
Georganne Bender & Rich Kizer