Stealth Marketing Strategies

Three things are happening right now that no retailer can afford to ignore: Today’s consumers are only loyal if you make them loyal; Day-to-day loyalty comes from day-to-day marketing; and Word of mouth is still the number one driver that attracts new customers to your store. Once you capture a customer’s attention, it takes work to keep it, so what’s a retailer to do?

During this presentation, Rich Kizer and Georganne Bender will share under-the-radar strategies to keep your customers close. You’ll learn: How to personalize and expand the customer experience, in-store, online, and via social media; how to collect and use customer testimonials to your advantage, plus how to easily get customers to refer their friends to your business; how to build a loyalty program customers love; and KIZER & BENDER’s secret weapon to keep customers close that works every time. You’ll leave armed with easy-to-implement, retailer-tested ideas, strategies, tactics, tips and techniques you will be able to implement the second you return to your store!


Georganne Bender & Rich Kizer