The Path to Purchase: How to Optimize the Shopper’s Journey in-Store
There are two things every retailer needs to know about their stores:
1. You have only seconds to capture a shopper’s attention.
2. 50% of your sales floor is never seen by shoppers.
This is why you need a store layout that is deliberately set to encourage shoppers to stay longer and displays that entice them to buy more. It is easier than you think when you utilize design and display techniques that are specifically designed to make that happen.
During this presentation, professional store planners Georganne Bender and Rich Kizer will share how to tell product stories, how to use props that set the stage to sell, how to properly merchandise the front, center and back sections of your sales floor, how to sign your displays; where and how to utilize Cross-Merchandising, Vertical Merchandising, Visual Curve Merchandising, and more. You’ll be blown away by the visuals and eager to put what you learned to work on your own sales floor!
Each seminar attendee will receive a complimentary one-on-one Zoom consultation call with KIZER & BENDER to answer their specific store layout and design questions, plus a complimentary copy of their best-selling eBook on Visual Merchandising & Store Design.
Georganne Bender & Rich Kizer
, KIZER & BENDER Speaking! LLC