A Powerful Platform to Reach More Buyers?

Exhibitor Success Tips

Get Your Brand in Front of Even More Pet Professionals Looking to Buy and Maximize Your ROI.

Whether you’re a newcomer or veteran, exhibiting at SUPERZOO has the power to improve your sales by leaps and bounds—which means you probably want to brush up on ways to make the most of your experience and optimize your on-site presence. Smart move. With more than 9,500 attendees converging on the show each year to source the products and education they need to elevate their businesses, it’s the most-attended pet retail trade event in the North America. In other words: a total game-changer for your brand.

Simply follow the step-by-step guide below to start planning your show.

Helpful Steps

Step 1: Reserve your space and secure an optimal location for your audience

Convinced that SUPERZOO is the perfect trade show for you? Great! The first steps are simple:

Step 2: Spread the word!

Sing loud and proud. Shout from the rooftops. Solicit all the grassroots PR you can find. Successful exhibitors know that a positive onsite experience relies not just on what your booth looks like onsite, but what you do beforehand to promote your presence to North America’s largest pet retail audience.

Step 3: Consider all the following key logistics to ensure a smooth onsite experience

Consider this your ultimate pre-show checklist:

Step 4: Know what comes with your booth—and what does not

Knowing in advance what to expect prevents onsite confusion and helps you have a successful experience.

Step 5: Plan to ship your items to Mandalay Bay so they’re at your booth when you arrive

Drayage—the handling of exhibit materials from the dock at the show location to the booth within the exhibit hall—can be confusing to trade show novices. Here’s the scoop on how it works at SuperZoo:

Step 6: Know your stuff onsite

You’ve made it to the show! Now it’s time to ensure success onsite.

Step 7: Network, network, network!

While your booth will attract interested buyers, it’s the relationships you build that will draw repeat business. Take advantage of the following opportunities to meet and mingle with your target audience:

Step 8: Celebrate your success and save the date for 2024!

And here’s one last tip—submit your 2024 contract before you leave SUPERZOO 2023 for your best choice of booth space.