Sam Smith  

Sam has been with NielsenIQ for 5 years, supporting CPG manufacturers across a wide variety of industries and retail channels. He utilizes data from Scan RMS, Panel, and E-Commerce to provide comprehensive trend analysis and build industry leading thought leadership. Previously a Vet major before going to Business school, the Pet world has always been a passion for him. Like several other households last year Sam joins the adoption trend, welcoming a rescue cat to his home of two rescue dogs. Sam holds both an MBA in Brand Management & Pricing, as well as a BSBA in Marketing & Game Theory Economics.


Driving Pet Industry Growth in the Omnichannel Landscape
August 23, 2022 3:00–4:00 pm