Selling is Synonymous with Service

Providing a customer with everything they need, by delivering sincere, inquisitive service, is the key to effective sales training. The challenge is to ensure that productivity based teaching does not treat these two key behavioral components, service and selling, as completely separate skill sets. There is a science to delivering a powerful customer experience. It is possible to absolutely “Wow” a customer with the service they receive, while also making you and your bank account very happy!


Boyd Howell
Business Improvement Consultant,