Purina Pet Care Innovation – Launch Pitch Competition winner

The Launch Pitch Competition, presented by the World Pet Association in partnership with the Pet Care Innovation Prize and Purina, celebrates the most promising emerging brands showcased at SUPERZOO. Finalists pitched their breakthrough ideas to a panel of industry experts for the chance to win more than $10,000 in prizes, with the event also featuring a panel discussion on scaling early-stage pet businesses and a networking reception connecting applicants, investors, and industry leaders.

Launch Pitch Competition Winner

Carrie Van Wert – Giddy Kitty