Registration & CRITERIA

The pet industry is continually evolving, fueling potential stories about consumer trends, government regulation, new product launches and more. We invite qualified editorial press and influencers/bloggers to cover these issues and more with a complimentary press badge that provides:

  • Exhibit floor access
  • Use of the Press Room
  • Access to education seminars and demonstrations
  • Access to networking and special events
  • Assistance in coordinating interviews with experts


Qualified members of the media can register to request a complimentary press pass. Before registering, please review the SUPERZOO press credential policy.

EDITORIAL ONLY: Press credentials will only be issued to editorial media. The applicant should cover pet, animal wellness, pet retail, grooming, animal service, consumer trends, retail (non-pet) or related topics on a regular basis.

Social media creators, bloggers and podcasters should register as Digital Content Creators. Non-editorial media personnel (i.e., advertising sales, PR, management, etc.) must register as Media Affiliates. Private consultants and freelancers who are paid by a third-party company are not eligible for a press pass and should request a pass through the sponsoring company.

Show management reserves the right to qualify all registrants and grant press passes only to certain members of the media.

Press badges will also be issued onsite with qualifying credentials.

Digital content creators

Qualified influencers, podcasters and bloggers can register to request a complimentary press pass. Press passes will only be issued to those influencers/bloggers who cover the pet industry by publishing social media content and/or blog posts regularly.

PLEASE NOTE: The credential policy has been updated for this year, please review thoroughly to ensure you still qualify prior to submitting your application. 

Media affiliates

Any media attendee who does not have an editorial role or does not meet the requirements in the press credential policy are invited to register as Media Affiliates. This includes media sales, marketing, advertising, PR, publishing and management roles. The cost of a Media Affiliates badge is $595.

Before registering, please review the SUPERZOO credential policy.


For additional information about SUPERZOO, please contact:

Julie Franks

Digital Content Creators:
Sara Fellows