Getting Ahead of the Trends?
REGISTRATION & CRITERIA
The pet industry is continually evolving, fueling potential stories about consumer trends, government regulation, new product launches and more. We invite qualified editorial press and influencers/bloggers to cover these issues and more with a complimentary press badge that provides:
- Exhibit floor access
- Use of the Press Room
- Access to education seminars and demonstrations
- Access to networking and special events
- Assistance in coordinating interviews with experts
EDITORIAL ONLY: Press credentials will only be issued to editorial media. The applicant should cover pet, animal wellness, pet retail, grooming, animal service, consumer trends, retail (non-pet) or related topics on a regular basis.
Social media creators, bloggers and podcasters should register as Digital Content Creators. Non-editorial media personnel (i.e., advertising sales, PR, management, etc.) must register as Media Affiliates. Private consultants and freelancers who are paid by a third-party company are not eligible for a press pass and should request a pass through the sponsoring company.
Show management reserves the right to qualify all registrants and grant press passes only to certain members of the media.
Press badges will also be issued onsite with qualifying credentials.
Digital content creators
Press passes will only be issued to those influencers/bloggers who cover the pet industry by publishing social media content and/or blog posts regularly. Influencers/bloggers are defined as top-tier social media content creators/bloggers with a following above 10K.
All influencer applicants must agree to post, share and engage regularly with content related to the pet retail industry and its vertical markets on social media networks contributing to the 10K following requirement. Show management reserves the right to qualify all registrants and grant press credentials only to certain influencers or bloggers.
Any media attendee who does not have an editorial role or does not meet the requirements in the press credential policy are invited to register as Media Affiliates. This includes media sales, marketing, advertising, PR, publishing and management roles. The cost of a Media Affiliates badge is $595.
Before registering, please review the SuperZoo credential policy.
For media inquiries and additional information about SuperZoo, please contact: