New Product Showcase Information, rules and guideLINES

Everything You Need to Know About Attendee-Favorite NPS

Display Options & Pricing

Category Placement

Onsite Item Check-In

Restrictions/Rules

Product Voting, Awards, & Pick Up

Participation in the New Product Showcase is exclusively available to confirmed SUPERZOO exhibitors. Non-exhibiting companies may not purchase showcase space.

New Product Showcase location assignments are first come first served based on registration. Your space number will be provided upon move-in at the show. For additional questions or assistance, please email our team at confirmation@superzoo.org.

Select the product category from the options and purchase the correct space amount.
Purchase electrical for each display that may require it.
After purchasing your product space, make sure to list your product name, description and upload an image* by July 6^th.

*Please be advised that the initial image you upload will be the sole photograph presented to the judging panel.

Instructions for Uploading New Product Showcase Submission Elements

Log in to your Exhibitor Hub: Start by logging into your Exhibitor Hub using your credentials.
Navigate to Your Organization’s Hub Page: Once logged in, go to your organization’s hub page.
Find the Task List: On your hub page, locate the Task List section.
Locate the New Product Showcase Task: Look for a task labeled “New Product Showcase – Upload Image and Description”.
Click to Open the Task: Click on the task to begin uploading your submission elements.
Enter Required Details: Fill out all necessary fields such as product name, description, category, and any other requested information.
Save Your Submission: Once all information is entered, be sure to save your submission.
Add Your Product Image: After saving, go to the product listing and click “Add Image” to upload your product photo. Please be advised that the initial image you upload will be the sole photograph presented to the judging panel.
Confirm Everything is Uploaded Correctly: Double-check your entry to make sure all content and images have uploaded properly.

DISPLAY OPTIONS & PRICING

Select a Display Option below to view more information.

TABLETOP DISPLAYS –

$375 PER TABLETOP
(Cost after June 26th is $525.00, if available)

24”L x 24”W x 36”H
MAX. 70 LBS PER SPACE (Not a locked case)

Displays must be free-standing, as there will be no wall or partition between displays to provide support or serve as a prop.
Displays cannot exceed 36” in height.
Items must fit within the required display space of 24”W × 24”D.

Signage hanging down the front of Tabletop Displays are not permitted.

FLOOR DISPLAYS –

$425 PER FLOOR DISPLAY
(Cost after June 26th is $725.00, if available)

40”L x 40”W x 6’ H PER SPACE (Set directly on the floor)

Item or point of purchase display must fit within the required space of 40”W x 40”D.

GONDOLA ENDCAP DISPLAY –

$425 PER GONDOLA ENDCAP DISPLAY
(Cost after June 26th is $750.00, if available)
– graphics not included; available at an additional cost

39”W x 20″D x 96″H

A limited quantity is available. This is an unlocked multiple item display with 3 adjustable/removeable shelves plus 1 fixed base shelf. Shelves measure 12”D x 39”W. Standard pegboard backing included. Pegs will not be provided, but can be purchased from Freeman.

Need full graphics? Complete graphic packages are available for an additional $495.65 and include custom graphic design, printing, and installation by Freeman.

Graphic Size: 38.125” W x 87” H
Graphic Package Cost: $495.65 (includes design, printing and installation)

GLASS DISPLAY CASE –

$750 PER GLASS DISPLAY CASE
(Cost after June 26th is $1,000.00, if available)
– graphics not included; available at an additional cost

20″W x 20″D x 54″H for display

A limited quantity is available. 3 adjustable/removeable shelves plus fixed base. This display includes power to the built-in lights.

Need full graphics? A complete graphic package is available for an additional $1,551.60 and includes custom graphic design, printing, and installation by Freeman for all eight display case panels.

Graphic Sizes:
Top of Glass Display Case – 20” W x 6” H
Bottom of Glass Display Case – 20” W x 17” H
Graphic Package Cost: Total of (8) Sides Top and Bottom: $1,551.60 (includes design, printing, and installation for all 8 sides)

ELECTRICITY –

$124.00 PER DISPLAY UNIT

*After August 3rd, we will no longer be able to offer electrical at our discounted rate, and any electrical needs after that date must be handled onsite through the Edlen Service Desk.

CATEGORY PLACEMENT

All entries must be submitted by 5:00pm Pacific Time, July 6, 2026, with a picture of their entries, to be entered and judged in the New Product Showcase through the SUPERZOO Exhibitor Hub. If entries are submitted after the deadline, products are not guaranteed to be reviewed or voted for by judges.

Company item entries will be placed side by side per category and space type (Cat, Dog, Bird, etc. and Tabletop, Floor, etc.). WPA reserves the right to reassign any entries as necessary per category.

ONSITE ITEM CHECK-IN

Spaces are assigned in advance of the show on a first-come, first-served basis, determined by the order in which purchases are received.

Item Check-In: Products must be brought to the NPS area between 10am and 4pm on Tuesday. If you arrive after 4pm you may be required to forfeit your original assigned space and be reassigned to a new space – if space is available. No refunds will be granted. If you do not purchase the necessary amount of space for your display and it is shown not to fit the requirements when you arrive at the show, you will be required to reduce your display or forfeit your original space or purchase additional space and you will be assigned the next available space to place your item – if space is available.

If you do not check in your product at the appropriate time, you will need to make arrangements with show management.

RESTRICTIONS/RULES

The Following are NOT Allowed in the NPS area:

Samples/Giveaways
Stacks of cards, brochures, flyers, etc.
Double-sided printed display backboards
NO conducting of business in the NPS area; product placement only
Once the item is placed, it may not be moved, exchanged or removed from NPS area
Signage or marketing items hanging in front of the tabletop are not permitted – if added, it will be removed
Adhesives are not allowed for attaching marketing materials to Gondola Endcap or Glass Displays. This signage must be attached using hooks or clips. (If you purchased signage through Freeman, they will take care of both the creation and installation of your signs.)

Additional Rules: Items may be PHOTOGRAPHED and touched by attendees while on display; if you do not want items to be moved please secure them to your tabletop/floor area. Any displays with display hooks must have a hook lock. A product brochure/flyer may be placed but must be affixed to display, taped or in acrylic holder. Exhibitors may straighten up display, turn on/off monitors before & after show hours only. 24-hour security is placed in NPS during show days, WPA is not liable for any missing/stolen products.

PRODUCT VOTING, AWARDS & PICK UP

Products and displays cannot be removed from the New Product Showcase prior to 3pm on Friday.

Voting:

A panel of industry expert judges will review applications in each product category based on the criteria listed here.

Winners will be selected for the following categories: Aquatic; Bird; Cat; Dog; Farm & Feed/Equine; Grooming & Wellness Care; Herptile; Small Animal; Smart Tech/AI; Holistic / Alternative Therapies & Supplements; Veterinary Products / Medical; Adventure & Travel / Outdoor Active Lifestyle / Fitness; Enrichment & Interactive; Training; Nutrition & Treats; Sustainability; Home & Lifestyle; Safety & Mobility; Made in America; International; Small Business Innovator; BIPOC; and Women Owned. All eligible entries will also be considered for the Judges’ Choice Award.

Final onsite product voting is completed Tuesday evening by a panel of judges comprised of industry experts regardless of table-top, floor display, gondola or glass tower. All products must have a photo and description submitted by July 6^th, exhibitors and attendees will not be allowed into NPS, other than to switch on their product or video but must leave NPS until the show floor is open.

Awards:

Presented Wednesday at 3:30 pm, at the Show Floor Talks stage.

View the 2026 New Product Showcase winners here.

Winners will receive:

Signage in NPS
Floor clings for winners’ booths
Feature on SUPERZOO social accounts
Industry-wide recognition and media attention through a SUPERZOO press release announcing the honorees.
New Product Showcase Awards crystal plaque to display at industry tradeshows and at offices.
New Product Showcase Awards logo available to include on marketing materials (press release, social media, website, product packaging, tradeshow booth, advertising materials, etc.)

Pick Up:

NPS will close Friday at 2:00pm.
Products will be available for pick up Friday at 3:00pm until 5:00pm.
Must have Exhibitor Badge to enter and item/Placement ID Card must match company.
EAC’s picking up items will need to have a work order with the corresponding company name.
Any items left after 5:00pm on Friday will be donated to a local Shelter.