New Product Showcase Information

Everything You Need to Know About Attendee-Favorite NPS

New Product Showcase is now Open.

New Product Showcase location assignments are first come first served based on registration. Your space number will be provided upon move-in at the show.

  • Log into your booth portal to adjust pictures and descriptions.
  • Select the product category from the list and purchase the correct space amount.
  • Purchase electrical for each display that may require it.
  • NPS Location assignments are first come first serve based on registration.
  • After purchasing your product space, make sure to list your product name, description and upload an image by July 8th.
  • Your space number will be provided upon move-in at the show.
  • For additional questions or assistance, please email our team at

All entries must be submitted by 5:00pm Pacific Time, July 8, 2024, with a picture of their entries, to be entered and judged in the New Product Showcase through SUPERZOO Exhibitor Booth portal.  If entries are submitted after the deadline, products are not guaranteed to be reviewed or voted for by judges.

Company item entries will be placed side by side per category and space type (Cat, Dog, Bird, etc. and Tabletop, Floor, etc.).  WPA reserves the right to reassign any entries as necessary per category.

Item Check-In:  Products must be brought to the NPS area between 10am and 4pm on Tuesday.  If you arrive after 4pm you may be required to forfeit your original assigned space and be reassigned to a new space – if space is available. No refunds will be granted.  If you do not purchase the necessary amount of space for your display and it is shown not to fit the requirements when you arrive at the show, you will be required to reduce your display or forfeit your original space or purchase additional space and you will be assigned the next available space to place your item – if space is available.

If you do not check in your product at the appropriate time, you will need to make arrangements with show management.


(Cost on‐site is $525.00)

24”L x 24”W x 36”H
MAX. 70 LBS PER SPACE (Not a locked case)

Items must fit within the required space of 24”W x 24”D. Displays cannot exceed 36″ in height.

Signage hanging down the front of Tabletop Displays are not permitted.


(Cost on‐site is $725.00)

40”L x 40”W x 6’ H PER SPACE (Set directly on the floor)

Item or point of purchase display must fit within the required space of 40”W x 40”D.


(Cost on‐site is $750.00, if available)

39”W x 20″D x 96″H

A limited quantity is available. This is an unlocked multiple item display with 3 adjustable/removeable shelves plus 1 fixed base shelf. Shelves measure 12”D x 39”W. Standard pegboard backing included. Pegs will not be provided, but can be purchased from Freeman.


(Cost on‐site is $1,000.00, if available)

20″W x 20″D x 54″H for display

A limited quantity is available. 3 adjustable/removeable shelves plus fixed base. This display includes power to the built-in lights.


Please purchase one electrical order for each display that requires electricity.

Category Placement

  • Accessories & Gift *
  • Aquatics
  • Bird
  • Cat
  • Dog
  • Farm & Feed/Equine
  • Grooming
  • Herptile
  • Point of Purchase 
  • Small Animal**                    

*Accessories & Gift Products are items that do not fit into the above-listed categories 

**Excludes categories already listed

Restrictions/Rules – The Following are NOT Allowed in the NPS area:

  • Samples/Giveaways
  • Stacks of cards, brochures, flyers, etc.
  • Double-sided printed display backboards
  • NO conducting of business in the NPS area; product placement only
  • Once the item is placed, it may not be moved, exchanged or removed from NPS area
  • Signage or marketing items hanging in front of the tabletop are not permitted – if added, it will be removed

Additional Rules:  Items may be PHOTOGRAPHED and touched by attendees while on display; if you do not want items to be moved please secure them to your tabletop/floor area  ▪  Any displays with display hooks must have a hook lock.  ▪  A product brochure/flyer may be placed but must be affixed to display, taped or in acrylic holder  ▪  Exhibitors may straighten up display, turn on/off monitors before & after show hours only.  ▪  24-hour security is placed in NPS during show days, WPA is not liable for any missing/stolen products.

Products Voting, Awards & Pick Up:


A panel of industry expert judges will review applications in each product category and provide a score from 1 to 3 (1 being lowest; 3 being highest) based on the criteria listed here.

1st Place and Runner Up Winners will be selected for the following categories: Dog, Cat, Bird, Aquatic, Herptile (reptile & amphibian), Grooming, Farm and Feed (including Equine), Small Animal, Accessories & Gift, Point of Purchase Displays (Shelf, Freestanding units), and Judges Award for Best New-to-Market Pet Product.

Final onsite product voting is completed Tuesday evening by a panel of judges comprised of industry experts regardless of table-top, floor display, gondola or glass tower. All products must have a photo and description submitted by July 8th, exhibitors and attendees will not be allowed into NPS, other than to switch on their product or video but must leave NPS until the show floor is open. 


Presented Wednesday, August 14 at 3:30 pm, at the Show Floor Talks stage.

Winners will receive:

  • Signage in the New Product Showcase area of the show floor
  • 1st Place winners will have the option to place their product Wednesday evening within the winners circle
  • A listing in the SUPERZOO mobile app with a notification announcing their win
  • Their social media accounts featured by SUPERZOO
  • Inclusion in the ‘winner announcement’ email sent to all attendees
  • Industry-wide recognition and media attention through the SUPERZOO press release sent to trade and consumer publications
  • An email with digital artwork that can be used on marking materials (press release, social media, website, product packaging, tradeshow booth, advertising materials, etc.) to promote their products after the show

Pick Up:

  • NPS will close Friday at 2:00pm.
  • Products will be available for pick up Friday at 3:00pm until 5:00pm.
  • Must have Exhibitor Badge to enter and item/Placement ID Card must match company.
  • EAC’s picking up items will need to have a work order with the corresponding company name.
  • Any items left after 5:00pm on Friday will be donated to a local Shelter.