Photo of birds

Guess what?!

TRADESHOW: August 17 – 19, 2021
EDUCATION: August 16 – 19, 2021
Mandalay Bay | Las Vegas, NV


Tradeshow: August 17 – 19, 2021
Education: August 16 – 19, 2021

Mandalay Bay | Las Vegas, NV

See all of the pet products that are about to be huge, first

This year, one of the most popular areas of the SuperZoo show floor is jam-packed with even more expert insights, new-to-market products, business opportunities and excitement than ever before! Plan to spend extra time at the New Product Showcase, where you’ll get a comprehensive view of what’s hot in pet retail now and see the trends and companies that are about to be huge, first.

New Product Showcase Awards

A panel of seven industry experts selected the winners of the New Product Showcase on Tuesday, Aug. 17 at 1:30 pm. Top products brought home highly effective promotion packages — along with pride and glory.

Judges vote for the best overall product in each of these categories:

Luxury Lifestyle:

These products are crafted with the highest level of quality, attention to detail and human-grade ingredients
Judging Criteria:

The emotional connection, do you like the product overall.
Is the quality what you would expect to see from a luxury product.
Will elicit a positive response in its target market.

Retail Shelf Appeal:

Innovative eye-catching packaging that effectively communicates features and benefits of the product
Judging Criteria:

Point of Purchase:

This in-store display effectively grabs shoppers’ attention by combining graphic design features and structure design
Judging Criteria:


Innovative Pet Products and apps designed with integrated technologies, promising a better quality of life for pets and owners
Judging Criteria:

Humanized Pet Product:

Products inspired by all the little things in life we humans relate to. Creatively designed products to encourage and nurture the bond between owners and their pets
Judging Criteria:

Health and Wellness:

New-to-Market over the counter non-pharmaceutical products designed to promote optimum wellness for pets
Judging Criteria:

Eco-Friendly Pet Product:

Innovative features incorporated into products that are environmentally friendly and help reduce the environmental footprint
Judging Criteria:

New-to-Market Pet Food & Treats:

Original new innovations in pet nutrition
Judging Criteria:

Winners receive: