Photo of birds

Guess what?!

TRADESHOW: August 23 – 25, 2022
EDUCATION: August 22 – 25, 2022
Mandalay Bay | Las Vegas, NV

New Product Showcase

See all of the pet products that are about to be huge, first

This year, one of the most popular areas of the SuperZoo show floor is jam-packed with even more expert insights, new-to-market products, business opportunities and excitement than ever before! Plan to spend extra time at the New Product Showcase, where you’ll get a comprehensive view of what’s hot in pet retail now and see the trends and companies that are about to be huge, first.

New Product Showcase Awards

A panel of five industry experts will select the winners of the New Product Showcase on Tuesday, August 17th, 1:30 pm at SuperZoo. Top products brought home highly effective promotion packages — along with pride and glory. All entries must be new-to-market beginning August 2020.

1st Place, Runner Up and 2nd Runner Up Winners will be awarded from the following categories with a total of 33 winners:

Dog, Cat, Bird, Equine, Small Animal, Aquatic, Reptile, Grooming, Technology, Various Pet Products and all new, Farm & Feed

Judges will also vote for the best overall product in each of these 9 categories listed below for a total of 9 additional winners:

Luxury Lifestyle:

These products are crafted with the highest level of quality, attention to detail and human grade ingredients. A curated collection of pet products designed to pamper and spoil pets and allow pet owners to express their personal style. May include luxury grooming and spa products, hard products, pet accessories, treats.

Judging Criteria:

The emotional connection, do you like the product overall.
Is the quality what you would expect to see from a luxury product.
Will elicit a positive response in its target market.

Retail Shelf Appeal:

Innovative eye-catching packaging that effectively communicates features and benefits of product (e.g. explanation of product, expresses what it promises to do for the pet).

Judging Criteria:

Point of Purchase:

This in-store display effectively grabs shoppers’ attention by combining graphic design features and (if appropriate) structural design to create a display which calls attention to the story of the brand and its features and benefits.

Judging Criteria:


Innovative Pet Products and Pet apps designed with integrated technologies, promising a better quality of life for pets and helping pet-tech savvy pet owners provide the best possible care for their pets.

Judging Criteria:

Humanized Pet Product:

Products inspired by all the little things in life we humans relate to. Creatively designed products with the goal being to encourage and nurture the bond between owners and their pets.

Judging Criteria:

Health and Wellness:

New-to-Market over the counter non-pharmaceutical products designed to promote optimum wellness for pets.

Judging Criteria:

Sustainable Pet Product:

Innovative features incorporated into products that are environmentally friendly. (e.g. sustainable high quality ingredients or materials) that help reduce the environmental footprint.

Judging Criteria:

New-to-Market Pet Food & Treats:

Original new innovations in pet nutrition.
Judging Criteria:

Winners receive:

Judges Award:

Best New-to-Market Pet Product for 2020

New Product Showcase Judges: