FIRST TIMERS

So, It’s Your First Time Attending SUPERZOO?

Let us show you how it’s done! Like how beneficial SUPERZOO is for pet professionals and how to get the most out of your experience — especially as a first-time attendee. Check out the quick tips below to prep for success prior to, during and after the show.

Before You Arrive

  • Review the schedule in advance. Know when and where it’s all happening, from the trade show to education sessions.
  • Map out your interests. The show floor features every type of pet product imaginable, so planning is key — but don’t forget time to discover the unexpected.
  • Make a list of must-see exhibitors. Use the SUPERZOO app’s Advanced Search feature to sort by product category and save key exhibitors to a personalized list.
  • Review the education schedule. Sessions start the Tuesday before the show floor opens!
  • Download the SUPERZOO mobile app. Plan your personal schedule and map to make the most of your time on-site.
  • Visit New Product Showcase. Don’t miss the new-to-market products, business opportunities and excitement in one of the most popular areas of the show floor.

At the Show

  • Put your best “brand” forward! Comfy shoes are encouraged but remember to dress professionally to show you mean business — and don’t forget your business cards!
  • Be respectful of exhibitors. Most don’t offer samples or sell single items (bulk orders only), so please be courteous with requests.
  • When you’re looking for a place to relax, visit one of our show floor lounges
    • Live Music & Lunch Lounge – Sponsored by: Tuesday’s Natural Dog Company
      Live music will serve as the backdrop for networking, order writing and spotlighting your brand. Drinks and acoustical music will fill the space and new this year SUPERZOO will offer a full, elevated lunch menu available to all each day of the show.
    • yumHub Lunch Lounge – Sponsored by: NERF DOG
      Boost your brand with a sponsorship that offers retailers a space to catch up on emails, order writing and networking on the trade show floor. New this year- SUPERZOO will offer a full, elevated lunch menu available to all each day of the show.
    • Snack Lounge – Sponsored by: ADM
      Saturate with your brand’s presence with a dedicated lounge on the trade show floor in the Exhibitor Lounge, providing a unique opportunity to connect with potential clients and partners. New this year- SUPERZOO will offer a convenient spot to grab refreshments and snacks available to all each day of the show.
    • Groomer’s Snack Lounge – Sponsored by: HICC PET
      Create a vibe for SUPERZOO’s vibrant grooming attendees by hosting them as they relax and meet up. This lounge is perfectly situated on the trade show floor and new this year- SUPERZOO will offer a convenient spot to grab refreshments and snacks available to all each day of the show.
  • Make connections! Meet with other pet industry professionals during sessions, on the show floor and at our legendary SUPERZOO Beach Party. There’s nothing like face time to solidify a relationship!

After the Show

  • Follow up. Track new contacts so you can follow up post-show. Send an email within a day or two of meeting someone to keep the relationship top of mind.

    • Summarize action items. Was there a genius idea uncovered during an education session, a product you planned to research or a contact you wanted to reach out to? Reference your notes!
    • Share your insights. Are you the boss? Impart your knowledge to staff. If you’re an employee, invite your boss to discuss ideas for boosting business based on what you’ve learned.