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Tradeshow: August 17 - 19, 2021 Education: August 16 - 19, 2021. WPA365 Launch September 22nd.

Get Actionable Insights for Succeeding in Today’s Evolving Retail Landscape

New to the pet industry or in business for years, you’ll find that SuperZoo’s comprehensive educational programming—the most robust in the pet industry—delivers actionable insights you can use to gain new momentum. Featuring 70 seminars led by top experts in their fields, the learning experience can be fully customized to suit your needs and goals, be it discovering how to incorporate more animal wellness products or specialized services such as grooming and pet boarding into your offerings, finding guidance on digital advertising or gaining new retail strategies and merchandising techniques.

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92 Hours of Education Offered

42 Expert Speakers

70 Seminars

SuperZoo Your Way — Choose From Seminars Across Four Main Content Areas:


A pet retail store is a little like an iceberg—what customers see is just a fraction of what’s involved. Below the surface, there’s a world of operational responsibilities that must be tended to in order to keep the business afloat. Get the business basics you need to promote your shop and keep it running smoothly—from best practices in hiring and training to advertising and marketing (including how to compete against larger players).

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Don’t let the next big trend in canine (or kitty!) coiffure get by you. Stay ahead of the grooming game with trend presentations and demonstrations of the new tools and techniques grooming pros need to know now.


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Service Industry

Pet services are a fast-growing element of the pet industry and learning how to add these in demand features to your business will help drive traffic to our store. Day care options, kennel boarding and training – learn what extra services you can add to your business to keep your customers coming back.


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Animal Wellness

As pet owners become increasingly focused on their animals’ health, it’s important to be a resource they can turn to when looking for natural, healthy products and answers about optimal nutrition. Get the knowledge you need to be the health-conscious customer’s go-to.

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