Registration Now Open

Imagine a place where you could meet with all your current suppliers, the companies you have your eye on, and experts to solve your toughest business challenges. You don’t have to imagine it because it already exists.

And did we mention it’s free to register in advance?

SuperZoo exclusively welcomes pet professionals engaged in the buying of pet products, or providing pet services to consumers. You don’t want to miss this.

2022 Qualification Requirements

Attendance at SuperZoo is limited to pet professionals engaged in the buying of pets, pet products or providing pet services to consumers. SuperZoo is a private trade show open to the trade only, and not open to the public.

Our qualification requirements have recently changed. On this page you will find a list of our new categories, along with a brief description and qualification requirements. Businesses are qualified on their primary business function. WPA has the final say in business type qualification.

If this is your first SuperZoo, welcome! We can’t wait to meet you. If this is your first time registering for SuperZoo you’ll be asked to submit the below items.

We’ve recently cleaned up our attendee information and because of this, you may be required to resubmit your information if your email address is not found, we apologize for the inconvenience but we hope to obtain the most up to date information for our system.

Qualified Business Categories



Manufacturer Reps

Manufacturer Representatives are defined as independent third-party agents or companies who represent two or more manufacturers in a sales capacity. To qualify, Manufacturers Reps must provide the names of exhibitors they rep as well as contact info for verification.

Non Exhibiting Manufacturer

Manufacturers / Brands or start-up companies that are not exhibiting but wish to attend the show Cost: $995. Industry Service Providers/Affiliates are also included in the NEM category.  This includes Consultants, Marketing Agencies, Packaging, Ingredient Sourcing, Packaging Sourcing, and Logistics/Transportation that are not exhibiting but wish to attend the show.

Pet Services

Includes: Grooming Schools, Mobile / Independent Groomer, Pet Sitters / Day Care / Boarding / Trainers.

Industry Guest

Definition: Any attendee not directly or indirectly involved in the Pet Industry. If your company or doesn’t fall into one of the above categories you may still be able to attend SuperZoo as an Industry Guest. Please reach out to

During registration consider all additional staff during enrollment, otherwise additional staff will require individual registration.

Breeders and Rescues do not qualify to attend.

If you are a venture capitalist please reach out to