NEW PRODUCT SHOWCASE

Get a First Look at Tomorrow’s Bestsellers

This year, one of the most popular areas of the SUPERZOO show floor is jam-packed with even more expert insights, new-to-market products, business opportunities and excitement than ever before! Plan to spend extra time at the New Product Showcase, where you’ll get a comprehensive view of what’s hot in pet retail now and see the trends and companies that are about to be huge, first.

View the 2023 winners here.

New Product Showcase Awards

A panel of 10 retail industry experts will select the winners of the New Product Showcase at SUPERZOO. Top products brought home highly effective promotion packages — along with pride and glory. All entries must be new-to-market beginning August 2023.

1st Place and Runner-Up Winners Will Be Awarded From the Following Categories, With a Total of 23 Winners:

Dog, Cat, Bird, Aquatic, Herptile (reptile & amphibian), Grooming, Farm and Feed (including Equine), Small Animal, Accessory and Gifts, Point of Purchase Displays (Shelf, Freestanding units), and Judges Award for New-to-Market Pet Product.

Judging Criteria:

  • Product innovation
    • What about this product makes it stand out?
  • Aesthetic and packaging design qualities.
    • Looking for Innovative engineering, originality and design.
  • Sustainability
    • The complementary use of natural and/or synthetic compounds formulated to create the product.
    • How does the product’s design, aesthetics, materials, and ingredients relate to environmental and sustainability responsibility?
  • Innovative use of alternative approaches for optimum pet wellness.
  • How well does the packaging explain the features and benefits of the product?
  • Dedication to enhancing the quality of life for pet; How does this product enhance the quality of life for pet and owner?
  • High quality ingredients
    • Innovative use of alternative approaches for optimum pet wellness.
    • How well does the packaging explain the features and benefits of the product?
  • POP products must be in a display unit.
    • How well does the POS display explain the features and benefits of the product?
    • What makes this POS display unique and innovative.
  • General merits of product

Winners receive:

  • Signage in the New Product Showcase area of the show floor
  • A listing in the SUPERZOO mobile app with a notification announcing their win
  • Their social media accounts featured by SUPERZOO
  • Inclusion in the ‘winner announcement’ email sent to all attendees
  • Industry-wide recognition and media attention through the SUPERZOO press release sent to trade and consumer publications
  • An email with digital artwork that can be used on marking materials (press release, social media, website, product packaging, trade show booth, advertising materials, etc.) to promote their products after the show