Spotting the Perfect Pet Product?

New Product Showcase

See all of the pet products that are about to be huge, first

This year, one of the most popular areas of the SuperZoo show floor is jam-packed with even more expert insights, new-to-market products, business opportunities and excitement than ever before! Plan to spend extra time at the New Product Showcase, where you’ll get a comprehensive view of what’s hot in pet retail now and see the trends and companies that are about to be huge, first.

to see the 2023 New Product Showcase Winners click here


A panel of three industry experts will select the winners of the New Product Showcase on Wednesday, August 16th at SuperZoo. Top products brought home highly effective promotion packages — along with pride and glory. All entries must be new-to-market beginning August 2022.

1st Place and Runner Up Winners will be awarded from the following categories with a total of 23 winners:

Dog, Cat, Bird, Aquatic, Herptile (reptile & amphibian), Grooming, Farm and Feed (including Equine), Small Animal, Accessory and Gifts, Point of Purchase Displays (Shelf, Freestanding units), and Judges Award for New-to-Market Pet Product.

Judging Criteria:

Winners receive:

Judges Award:

Best New-to-Market Pet Product for 2023

New Product Showcase Judges FOR 2023

Judy Breton CMG & CKO

Judy Breton spent her professional career as a groomer and boarder/kennel operator. Her professional experience ranges from implementing grooming into retail, adding retail to grooming operations and running an upscale boarding kennel. Judy uses her expertise to provide education at world wide pet and grooming industry shows as well has accepting esteemed grooming contest judging positions. She holds the AKC groomer Safety Course, Fear Free Training and is a PetTech Instructor.  Judy serves on the CPPGA board and is a recipient of the prestigious Shirlee Kalstone Global Achievement Award as well an inductee to the WPA Hall of Fame.

Dr. Ruth MacPete

Ruth MacPete is a veterinarian, media correspondent, and writer. She has appeared on The Doctors, The Today Show, Good Morning America, The Weather Channel, Hallmark’s Home & Family, as well as numerous news shows around the country. She has written about pet health for various magazines such as Bark, Cat Fancy, Kittens USA, Fetch!, Pet Business and published an award-winning children’s book Lisette the Vet. She has worked in private practice and in shelter medicine for years and also volunteers her time regularly with several local animal rescue groups. Dr. MacPete believes that through education and awareness of pet health-care, we can improve the lives of animals everywhere. She lives in California with her human family, three cats and two dogs. To learn more about Dr. MacPete go to:

Pet Product News Retailer of the Year

Pet Product News (PPN)’s annual Retailer of the Year Awards aim to showcase the best of the best in the industry, honoring independent businesses that thrive in an increasingly competitive marketplace. Each year, PPN recognizes outstanding pet stores—single stores, multiple stores, specialty stores, boutiques, grooming salons and pet service establishments—in numerous categories during a special ceremony at the SuperZoo trade show in Las Vegas. Honorees are also profiled in a multi-page editorial feature in an issue of Pet Product News magazine as well as included on our Retailer Advisory Board—a cohort of select pet retail industry leaders who PPN consults for story ideas, industry insights and product questions to share with readers throughout the year.