New Product Showcase

See all of the pet products that are about to be huge, first

This year, one of the most popular areas of the SuperZoo show floor is jam-packed with even more expert insights, new-to-market products, business opportunities and excitement than ever before! Plan to spend extra time at the New Product Showcase, where you’ll get a comprehensive view of what’s hot in pet retail now and see the trends and companies that are about to be huge, first.

New Product Showcase Awards

A panel of five industry experts will select the winners of the New Product Showcase on Tuesday, August 23rd, 3:00 pm at SuperZoo. Top products brought home highly effective promotion packages — along with pride and glory. All entries must be new-to-market beginning August 2021.

1st Place and Runner Up Winners will be awarded from the following categories with a total of 23 winners:

Dog, Cat, Bird, Aquatic, Herptile (reptile & amphibian), Grooming, Farm and Feed (including Equine), Small Animal, Accessory and Gifts, Point of Purchase Displays (Shelf, Freestanding units), and Judges Award for New-to-Market Pet Product.


Judging Criteria:

Winners receive:

Judges Award:

Best New-to-Market Pet Product for 2022

New Product Showcase Judges: TBD