Where Sales Opportunities Unfold.
Looky-loo, noun \ lů-kē -lü\: a person who looks at something for sale without intending to buy it.
Looky-loos—everyone in sales has to deal with their fair share, but exhibitors can rest assured that everyone at SuperZoo is a bona fide retailer or service professional attending with the express intent of finding unique accessories, supplies and brands to help their businesses shine. Moreover, a large segment of the 11,000 show-goers who attend annually won’t be attending any other buying event all year.
A whopping 94% of the pre-qualified attendees at SuperZoo–the most-attended trade show in the North American pet market—say they have purchased or plan to purchase from a supplier found at the event. And they have the resources to back it up: 48% have annual purchasing budgets greater than $100,000. Nearly a quarter of buyers have budgets over $1 million.
Questions about exhibiting? Take a look at these helpful hints for a successful onsite experience.
SuperZoo by the Numbers
In 2016, SuperZoo broke practically every record in the show’s history—for buyer attendance, exhibitor participation, show floor size, education content and new products launched—firmly establishing its place as the largest pet industry show in North America by every measure except show floor size.