Andrea Binder
Andrea has been with NielsenIQ for over ten years, supporting retailers across a wide variety of channels and store formats. Andrea has a strong background measuring and reporting upon the Pet retail market as consumers shift to purchasing online, buying patterns are changing rapidly and economic pressures change the industry. Andrea’s passion is helping her clients develop an understanding of the ever-changing consumer and the evolving and challenging retail landscape. Andrea is a Minnesota native where she lives with her family and their adorable black lab, Breezy. She holds a degree in Marketing Analytics from the University of Minnesota.