Content CreatorCredential Policy
SUPERZOO welcomes qualified digital content creators who produce product‑focused content for the pet retail industry and creators who educate pet retailers on growing and improving their businesses.
Content creator credentials are limited and reviewed carefully to ensure meaningful coverage for exhibitors, retailers, and the broader pet retail community.
Who This Credential is For
The Digital Content Creator Pass is intended for creators who:
- Create content focused on pet products and services and/or educate pet retailers on growing and improving their businesses
- Reach pet retail buyers, operators, and decision-makers
- Regularly feature products sold through retail channels, including:
- Pet Specialty
- Grocery
- Mass Retail
- Farm & Fleet
- Hardware
- Publish content across social media, blogs, podcasts, or video platforms
- Approach SUPERZOO from an editorial and storytelling perspective
Content Fit
As part of the application review process, SUPERZOO evaluates whether a creator’s existing content aligns with the pet retail industry.
This review looks at:
- Consistency of pet product coverage
- Relevance to retail buyers (not consumers only)
- Quality and clarity of product storytelling
- Alignment with exhibitor and retailer interests
- Pet retail business education
Examples of content that typically aligns well include:
- Pet product spotlights or demonstrations
- Trend-driven product features
- New product launches
- Merchandising or retail-focused storytelling
- Educational content that supports product sell-through
Content Creator Requirements
To be considered for a SUPERZOO content creator credential, applicants must meet the following requirements:
- Actively post content on at least one platform (Instagram, TikTok, Facebook, X, YouTube, Blog, or Podcast)
- Minimum audience size
- Social media creators: 20,000+ followers on at least one platform
- Bloggers/podcasters: consistent monthly traffic or listenership
- Audience alignment with the pet retail industry
- Content focus on pet retail business growth education, pet products and services relevant to retail buyers
- Completed application, including:
- Links to active channels
- Statement of purpose
- Acknowledgement of posting requirements
- Agreement to posting commitments:
- Three (3) feed posts prior to SUPERZOO
- Three (3) feed posts during SUPERZOO
- All posts must be original, promotional, tag SUPERZOO, and include the official show hashtag #SUPERZOO2026
Application & Approval Process
- All content creators must apply and be approved in advance
- Applications are reviewed on a rolling basis
- Content creator credentials are limited and subject to capacity
- Approval is granted based on qualifications, fit and availability
- Applying early is strongly encouraged
Approved creators will receive an email confirming their approved access and next steps.
Onsite registration is not available for content creators.
SUPERZOO Posting Requirements (Condition of Approval)
Creators approved under the content creator credential agree to produce promotional content for SUPERZOO as part of their participation.
Failure to meet posting requirements may impact future credential eligibility.
Animal Admission
Only animals participating in education sessions, exhibitor booths, or service animals are permitted onsite. No additional animals are allowed.
Solicitation & Suitcasing
Selling products or services, or attempting to secure brand partnerships while attending under a content creator credential, is not permitted. Violations may result in immediate badge revocation.
Right of Refusal
SUPERZOO and show management reserve the right to deny or revoke credentials at their discretion. Misrepresentation of credentials or misconduct may affect eligibility for future World Pet Association events.
Contact
For questions regarding content creator credentials, please contact:
Sophia Reisner
Sophia.Reisner@mdg.agency