NEW PRODUCT SHOWCASE

Get a First Look at Tomorrow’s Bestsellers

This year, one of the most popular areas of the SUPERZOO show floor is jam-packed with even more expert insights, new-to-market products, business opportunities and excitement than ever before! Plan to spend extra time at the New Product Showcase, where you’ll get a comprehensive view of what’s hot in pet retail now and see the trends and companies that are about to be huge, first.

View the 2025 winners here.

2025 NEW PRODUCT SHOWCASE GALLERY

Cutting Edge Products

Fresh Finds

The Latest Innovations

New Pet Solutions

New Product Showcase Awards

A panel of eight retail industry experts from Pets+ America’s Coolest Winners, will select the winners of the New Product Showcase at SUPERZOO. Top products brought home highly effective promotion packages — along with pride and glory. All entries must be new-to-market beginning August 2025.

Winners Will Be Awarded From the Following Categories, With a Total of 24 Winners:

Awards will be presented across nine main categories, which determine physical display placement in the New Product Showcase area: Aquatic, Bird, Cat, Dog, Farm & Feed/Equine, Grooming & Wellness Care, Herptile, Small Animal, and Smart Tech/AI. In addition, entries may be considered for fourteen optional sub-categories for award consideration only, which do not impact physical placement. Sub-categories include: Holistic / Alternative Therapies & Supplements; Veterinary Products / Medical; Adventure & Travel / Outdoor Active Lifestyle / Fitness; Enrichment & Interactive; Training; Nutrition & Treats; Sustainability; Home & Lifestyle; Safety & Mobility; Made in America; International; Small Business Innovator; BIPOC; and Women Owned. All eligible entries will also be considered for the Judges’ Choice Award.

Judging Criteria:

  • Product innovation
    • What about this product makes it stand out?
  • Aesthetic and packaging design qualities.
    • Looking for Innovative engineering, originality and design.
  • Sustainability
    • The complementary use of natural and/or synthetic compounds formulated to create the product.
    • How does the product’s design, aesthetics, materials, and ingredients relate to environmental and sustainability responsibility?
  • Innovative use of alternative approaches for optimum pet wellness.
  • How well does the packaging explain the features and benefits of the product?
  • Dedication to enhancing the quality of life for pet; How does this product enhance the quality of life for pet and owner?
  • High quality ingredients
    • Innovative use of alternative approaches for optimum pet wellness.
    • How well does the packaging explain the features and benefits of the product?
  • POP products must be in a display unit.
    • How well does the POS display explain the features and benefits of the product?
    • What makes this POS display unique and innovative.
  • General merits of product

Winners receive:

  • Signage in NPS
  • Floor clings for winners’ booths
  • Feature on SUPERZOO social accounts
  • Industry-wide recognition and media attention through a SUPERZOO press release announcing the honorees.
  • New Product Showcase Awards crystal plaque to display at industry tradeshows and at offices.
  • New Product Showcase Awards logo available to include on marketing materials (press release, social media, website, product packaging, tradeshow booth, advertising materials, etc.)