Katie Sugermeyer
Katie has spent the last 16 years bringing design research excellence to manufacturers and retailers across the globe. As the North America Lead for the Pack & Design Practice at BASES, Katie leverages her expertise in bridging neuroscience and survey methodologies to deliver a comprehensive and complete view of shopper reactions to packaging and design. In addition to her two human children, Katie is a cat mom to a beautiful Siberian, Arya, and dreams for her to one-day grace the cover of a cat package.
Sessions
The Full View of the Pet Industry: A Comprehensive Analysis of Consumer and Product Trends
August 14, 2024 11:00 am–12:00 pm