Sam Smith


Sam has been with NielsenIQ for 7 years, supporting CPG manufacturers across a wide variety of industries with a main focus on Pet. He utilizes data from Scan, Panel, and Omni to provide comprehensive analysis and build industry leading thought leadership. Previously a Vet major before going to Business school, the Pet world has always been a passion for him. Sam holds both a MBA in Brand Management & Pricing, as well as a BSBA in Marketing & Game Theory Economics. Sam and his wife enjoy their days spoiling their two dogs, Sidney and Poppy, and cat, Phoebe.


The Full View of the Pet Industry: A Comprehensive Analysis of Consumer and Product Trends
August 14, 2024 11:00 am–12:00 pm