New product showcase winners

SUPERZOO celebrated innovation across the pet industry as the New Product Showcase Awards recognized standout products across 24 categories on the Show Floor Talks Stage. Judged by the PETS+ America’s Coolest business owners, this year’s entries were evaluated for everything from product innovation, design and packaging to ingredient quality, sustainability, and creative approaches to advancing pet wellness. The awards spotlight the brands and products pushing the industry forward and bringing fresh ideas to pet professionals and the pets they serve.

Main Category Winners

Aquatic — Blagdon Aquagarden Raised Nature Pond
Bird — Happy Beaks Tri-Textured Wood‐Rope‐Sand Bird Perches, by A&E Cage Co.
Cat — Rad Cat by Tucker’s
Dog — Gnü Bone Broth Chews for Dogs
Farm & Feed — Equine Gut Health Test for Horses
Grooming & Wellness — Dent Trainer 360
Herptile — Exo Terra Pro Terrariums
Judge’s Choice — Talktail AI Pet Health Monitoring Collar
Small Animal — Prevue Pet Products Bento Chew & Shred Box
Smart Tech/AI — TiCK TEST

Subcategory Winners

Enrichment & Interactive — Triple Flavor Lick & Play Station
Holistic / Alternative — Real Mushrooms – Functional Mushrooms with Krill
BIPOC — Spoiled Pets | Spoiled Kitty Complete Meal: Chicken & Salmon Freeze-Dried Raw
Adventure & Travel Second — DOK TigerToes Premium Outdoor Bootie
Nutrition & Treats— Wiggle Whip Freeze-dried Dog Ice Cream Treats
Home & Lifestyle — Washing Machine Cleaner Pro
International — Greycoat Cat Kidney Care
Made in America — Earth Animal’s No-Hide Stix 2-Tiered Counter Display
Sustainability — Single Ingredient Silver Carp Fish Maw
Safety & Mobility — PetVet Medic Essential & Premium First Aid Kits
Women Owned — Pumpkin Digestive Support Collection
Training — Benny Bullys Deep Purple and Purple Heart
Veterinary — Recovery Front Leg Single Sleeve Cat
Small Business Innovator — Kicka’ Partz