Elevate – formerly black pet business network

Elevate is more than a nonprofit—we’re a movement transforming the future of pet care.
Born from the Black Pet Business Network (BPBN), Elevate proudly champions BIPOC founders and emerging pet brands with mentorship, resources, and bold opportunities to lead.

At the heart of our work is the Next Wave Pitch Competition, our flagship event at SUPERZOO. This high-energy showcase puts diverse founders on stage to pitch their innovative brands live—competing for game-changing prizes, industry exposure, and a chance to shape what’s next in pet care.