THE HEART OF THE PET INDUSTRY
Explore the trends, education and connections at North America’s largest pet retail show.

The Pet Retail Event of the Year — for 75 Years
Presented by the World Pet Association (WPA), SUPERZOO has been the cornerstone of the pet industry since 1950. We empower pet professionals to succeed by offering the most diverse array of pet products, a robust education program and valuable opportunities to connect with 20,000+ members of the worldwide pet community.
You’re in the right place to discover, learn and grow.
Unleashed
Buying Power
1,320
International Buyers
$100K
Annual purchasing budgets of over 50% of attendees
3,800+
Buying companies represented annually

Unmatched Industry Impact
87
Press Members
Representing 54 media outlets
Top 100
Largest Trade Show
On the “Gold 100” List
Top 50
Fastest-Growing Show
Named by Trade Show Executive




+1.1K
Exhibitors
With +100 first-time exhibitors
+1.1K
New Products
Launched at SUPERZOO
Unbeatable Product Variety Across Every Category
- Specialty & Lifestyle
- Groomer’s Marketplace
- International Pavilion
- Aquatics, Birds, Reptiles & Small Animals
- Feed & Farm
- Natural & Health
- Emerging Brands
65 Seminars & Sessions
Covering Key Topics
Retail & Grooming Sessions
Gain insights that help you achieve your goals.
Multiple Free Show Floor Talks
Learn about the latest pet retail trends in only 15 minutes.
Exclusive Special Sessions
Sharpen your grooming expertise and your business skills.
Uniting the Pet Industry
The World Pet Association (WPA) fosters a thriving pet retail community worldwide. Through its premier events and education programs, WPA fulfills its mission to seek, share and inspire while enriching the lives of animals and humans.
WPA’s Good Works program reinvests in the community, donating millions to advance pet welfare and industry excellence. So far, we’ve given more than $15 million in the last 15 years and nearly $2 million last year – and we’re ready to do even more.