Entrepreneurs and Emerging Brands
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About the Pitch Competitions at SUPERZOO 2025
At the forefront of innovation in pet care, two exciting pitch competitions are coming to SUPERZOO 2025—each designed to spotlight the next generation of trailblazing pet care entrepreneurs.
Elevate’s Next Wave Pitch Competition
Presented by Elevate—a dynamic movement born from the Black Pet Business Network—this high-energy event champions BIPOC founders and emerging pet brands. With a powerful mission to transform the future of pet care, Elevate provides mentorship, resources, and visibility to diverse entrepreneurs. The Next Wave Pitch Competition is Elevate’s flagship showcase, where selected founders from the inaugural Retail Readiness Cohort, pitch live on stage for major prizes, industry recognition, and a platform to shape what’s next in pet care
The Launch Pitch Competition by WPA, Pet Care Innovation Prize, and Purina
In its 3rd annual year, the Launch Pitch Competition—presented by the World Pet Association in partnership with the Pet Care Innovation Prize and Purina—highlights emerging brands from the SUPERZOO 2025 floor. Finalists will pitch their breakthrough ideas for a chance to win over $10,000 in prizes. The event also includes a panel discussion on scaling early-stage pet businesses and concludes with an exclusive networking reception for applicants, investors, and industry insiders.
About the Pet Care Innovation Prize
Backed by Purina, the Pet Care Innovation Prize is a powerful platform that connects high-potential pet care startups with community, resources, and expertise. Through relationship-driven support, PCI empowers founders to grow their impact and shape the future of pet care.