Petalytics:  Maximizing Sales and Customer Connections Using Pet Business Data

Does the word “data” inspire you or inject fear into your pet business planning process? Join this session and learn about all the wonderful ways your pet business can use data that is generated from your business to drive more sales, marketing engagement, cost-savings, AND of course, more profits! Attendees will be introduced to the world of data analytics and will discover how to leverage the information provided by using your POS systems, accounting systems, email marketing analytics, and social media interactions to make informed decisions for your pet business. Understanding the importance of data in marketing for pet businesses is your key to future success. Knowing how to analyze and interpret data from various sources to create actionable insights can help you unlock your businesses’ full potential to drive results all year long.


Lynn Switanowski
President, Pet Retail Helper