Georganne Bender & Rich Kizer

Rich Kizer and Georganne Bender are consumer anthropologists, speakers, authors, consultants who have helped tens of thousands in the retail, creative, restaurant, healthcare, hospitality, collegiate, pet care, toy, travel, tanning, beauty, funeral, tech, auto, sales and service industries since 1990.
KIZER & BENDER are contributors to MSNBC’s Your Business. They made Meetings & Conventions Magazine’s list of Meeting Planners Favorite Keynote Speakers and have been named two of Retailing’s Most Influential People. As global retail thought leaders, KIZER & BENDER are listed among the Top 40 Omnichannel Retail Influencers, Top 100 Retail Influencers since 2015, and the Top Retail Industry Experts to Follow on Social Media. Their award-winning Retail Adventures Blog is consistently listed among important retail and small business blogs. KIZER & BENDER serve as BrainTrust panelists for RetailWire and are partners and emcees for the popular Independent Retailer Conference.
Rich and Georganne are experts on generational diversity, consumer trends, marketing and promotion, and everything retail. As consumer anthropologists they stalk and study that most elusive of mammals: today’s consumer. Any speaker can talk about consumers, but Georganne and Rich actually become them. In addition to focus groups, one-on-one interviews, and intensive on-site studies their research includes posing as every kind of customer you can imagine. The result of their research is literally straight from the mouth of the consumer: solid ground level intelligence you can use to better serve your own customers.

Sessions

Stealth Marketing Strategies
August 22, 2022 8:00–9:00 am

Pro-Active Planning to Make Your Sales Floor More Profitable
August 23, 2022 8:30–9:30 am

The Crackle Factor: Taking Your Store Off Auto-Pilot!
August 23, 2022 12:00–12:30 pm