The Full View of the Pet Industry: A Comprehensive Analysis of Consumer and Product Trends

Join NIQ as they delve into a comprehensive analysis of the pet industry, shedding light on its present state and trending consumer preferences. In this education session, NIQ will navigate through the nuances of omni channel and brick-and-mortar trends, all while focusing on the growing phenomenon of the humanization of pets. Gain valuable insights that will help you stay ahead of the curve in this ever-evolving industry and takeaway actionable pet industry insights. NIQ – we show the world what people want for their pets.


Andrea Binder
Vice President, NielsenIQ

Sam Smith
Associate Client Director , NielsenIQ